Principal GTM Strategy, Connect Specialist, WW GTM & Business Development, Connect

Principal GTM Strategy, Connect Specialist, WW GTM & Business Development, Connect

Job ID: | Amazon Web Services, Inc.

The Principal GTM Strategy – Connect role drives the strategic development and execution of go‑to‑market initiatives for Amazon Connect across global markets. This position is responsible for defining target markets, building comprehensive GTM campaigns, and orchestrating cross‑functional alignment between AWS field teams, partners, and internal stakeholders to accelerate customer adoption and revenue growth.

Key Responsibilities

• Develop data‑driven GTM strategies and frameworks that identify customer segments, market opportunities, and adoption pathways for Amazon Connect.
• Create and execute scalable GTM campaigns with measurable goals, timelines, and success metrics aligned to business objectives.
• Drive alignment across diverse stakeholders including sales executives, product teams, marketing, and partner organizations to ensure coordinated market execution.
• Build strategic relationships with C‑suite executives and business leaders to position Amazon Connect as a transformational solution for customer experience.
• Analyze market dynamics, competitive positioning, and customer needs to inform strategic recommendations and multi‑year planning.
• Lead cross‑functional initiatives that improve organizational GTM capabilities, operational excellence, and business rhythms.

A day in the life: You’ll analyze Amazon Connect adoption data and market trends to identify growth opportunities, then translate insights into actionable GTM strategies. Your day involves collaborating with internal stakeholders—sales leaders, product teams, marketing, partner organizations, and enablement—to align on campaigns, messaging, and field execution. You’ll engage directly with customers (enterprise C‑suite executives and contact center leaders) to understand their customer experience transformation needs and position Connect as the solution.

Problems You’ll Solve

• For customers: Articulating ROI for cloud contact center migration and AI-powered customer service.
• For field teams: Removing sales friction through playbooks, tools, and competitive positioning.
• For the business: Accelerating revenue growth through repeatable, scalable GTM motions across target segments.

Basic Qualifications

• 7+ years of working with Business Application Technologies, including End User Compute (EUC), Supply Chain, Contact Center as a Service, Consumer Data Applications, Encrypted Communications, and/or Communication Developer Services experience.
• 7+ years of Go‑To‑Market, Business Development, Sales, or Consulting experience.
• 7+ years of working with Data & AI related technologies, including AI/ML, GenAI, Analytics, Database, and/or Storage experience.
• Bachelor's degree.
• Experience developing strategies that influence leadership decisions at the organizational level.

Preferred Qualifications

• Experience selling to Fortune 1000 or Global 2000 organizations.
• MBA.

Compensation and Benefits

Base salary ranges for this position by location:
USA, IL, Chicago – $176,100.00 – $238,200.00 USD annually
USA, MA, Boston – $176,100.00 – $238,200.00 USD annually
USA, NY, New York – $193,700.00 – $262,000.00 USD annually
USA, WA, Seattle – $176,100.00 – $238,200.00 USD annually

Amazon offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave. Additional benefits such as mental health support, medical advice line, flexible spending accounts, and adoption and surrogacy reimbursement are also provided.

Equal Opportunity Employer

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit for more information.