PREMIUM BRAND EXPERIENCE MANAGER

INNOCEAN is a global marketing and communications agency and is part of the Hyundai Group conglomerate that offers creative marketing solutions to various multinational brands both in Korea and abroad.

We are seeking a visionary and strategic PREMIUM BRAND EXPERIENCE MANAGER to join our Fantastic Italy team, in Milan.

He/she will be responsible for developing and executing PR strategy and exclusive luxury events to enhance a brand's reputation and visibility,

The goal is to attract and engage VIP clients and media, securing positive press coverage and fostering strong stakeholder relations, particularly within the luxury sector.

Key Responsibilities:

· Develop, implement innovative PR, and event strategies that align with the brand's objectives and maintain a consistent brand image.

· Cultivate and nurture strong, strategic relationships with journalists, influencers, key opinion leaders, and VIP clients to secure media coverage and exclusive event invitations.

· Create compelling narratives, press releases, media kits, and other PR materials that embody the brand's voice and values.

· Plan, budget, and execute high-profile events such as product launches, fashion shows, gala dinners, and private client experiences.

· Work closely with internal marketing, product, and social media teams to ensure cohesive messaging and integrated campaigns.

· Monitor media coverage, analyze campaign performance, and provide reports with actionable insights to senior leadership.

· Develop proactive strategies and manage crisis communications to mitigate potential risks and protect the brand's reputation.

· Identify and negotiate opportunities for strategic partnerships and joint marketing initiatives with other entities.

Key Skills and Qualifications:

· Strong verbal and written communication skills are essential for crafting compelling narratives and building relationships.

· The ability to develop long-term strategies and adapt to changing circumstances is crucial.

· Meticulous organizational abilities to manage budgets, multiple vendors, logistics, and event timelines are vital.

· A deep understanding of the luxury sector and the brand's specific market is necessary for effective communication and event planning.

· Strong interpersonal skills are required to build and maintain relationships with internal and external stakeholders.

· The ability to think creatively and act on opportunities to enhance brand visibility and engagement.

· At least 5 years of experience in similar roles.

· Excellent knowledge of English.