PR & Communication Specialist

THE MISSION:

In this role, you will play a key part in elevating brand awareness, shaping press strategy and fostering meaningful relationships across the media and influencer ecosystem.

KEY RESPONSIBILITIES:

• Become the main support in the brand communication strategy, partnering directly with the PR & Communication Manager
• Manage daily media outreach and nurture strong relationships with fashion, luxury, lifestyle, and Gen Z–focused journalists, editors and stylists.
• Coordinate and execute press days, desksides, and media previews to ensure impactful product storytelling and seasonal visibility.
• Draft, edit, and distribute press releases, media alerts, and brand communications materials.
• Coordinate with regional teams and external PR agencies across the group, proactively sharing marketing strategies, calendars, and PR assets.
• Collaborate with content creators, and influencers to secure high-impact brand placements and organic visibility.
• Oversee the global press and influencer mailing lists, ensuring regular updates and precise segmentation.
• Assist in planning and running press days, influencer gatherings, and brand experiences, ensuring seamless execution and on-brand guest engagement.
• Manage guest lists, RSVPs, media attendance, and on-site coordination.
• Conduct ongoing monitoring of brand coverage across online, offline, and social media channels.
• Produce comprehensive monthly reports using available analytics tools (including Launchmetrics), highlighting key KPIs, trends, and actionable insights.

WHAT WE ARE LOOKING FOR:

• Up to 5 years of overall experience and at least a previous relevant experience in a Press Agency/ Media Agency/ PR Agency, preferably partnering with fashion clients.
• Fluency in Italian and English is required; French and/or Spanish is a strong plus.
• Highly organized, proactive, and comfortable working in a fast-paced environment.
• Deep understanding of fashion culture, social media trends, and the evolving digital landscape.
• Comfortable managing global sample flows and familiar with sample management tools (e.g., Stealth or equivalent)
• In-depth knowledge of Microsoft Office pack and iOS system, Launchmetrics knowledge is a plus.