Performance Marketing Specialist

Founded in 2021 in Italy, Neulabs is a tech company in the consumer goods sector that acquires and manages digital brands.

We currently manage 10 brands, supported by a team of over 65 professionals across Europe, generating more than €30 million in annual revenue. At Neulabs, we invest significant resources in the growth of the brands we acquire, leveraging expertise across multiple areas: brand management, technology, marketing, procurement, and supply chain optimization.

Our team includes top‑tier professionals with experience at Bain, BCG, McKinsey, and other leading organizations.

WHY THIS ROLE MATTERS

At Neulabs, we build and scale digital-native brands with a strong focus on profitability and long-term growth. Paid acquisition is not just a channel — it is one of the main growth engines of our business.

In this role, your decisions will directly impact revenue, customer acquisition cost and scalability across multiple DTC brands. You won’t just manage campaigns — you will influence how fast and how profitably our brands grow.

WHO YOU ARE

• You have 2–4 years of hands‑on experience managing Google Ads and Meta Ads campaigns, ideally within DTC e-commerce brands in the consumer goods space
• You have directly managed annual paid media budgets exceeding €100K and are comfortable optimizing toward clear business KPIs such as ROAS, CPA, CAC and contribution margin
• You have strong analytical skills and are confident working with data to identify trends, diagnose performance issues and translate insights into actionable improvements
• You have solid knowledge of Google Analytics (GA4) and a strong understanding of tracking systems and attribution logic (Meta Pixel, Google Tag Manager, conversion tracking setup)
• You are able to read existing tracking infrastructures, identify inconsistencies or data gaps, and propose improvements to enhance data accuracy and performance measurement
• You have proven experience leveraging AI tools to improve efficiency and scalability. Direct hands‑on management of advertising accounts is required
• You are fluent in English

WHAT YOU WILL DO

As a Performance Marketing Specialist, you will manage and optimize paid acquisition campaigns across multiple DTC e-commerce brands, with direct impact on revenue and profitability.

Campaign Management

• Plan, structure and manage Google Ads campaigns (Search, Shopping, Performance Max, YouTube)
• Plan and manage Meta Ads campaigns across prospecting and retargeting
• Allocate budgets based on performance data and commercial priorities
• Align paid campaigns with product launches, promotional calendar and stock availability

Performance Optimization

• Monitor daily performance and optimize toward profitability, not just volume
• Run structured A/B tests on creatives, audiences and bidding strategies
• Identify scaling opportunities and cost‑efficiency improvements
• Contribute to margin‑focused decision‑making

Tracking & Data Analysis

• Monitor tracking accuracy and performance attribution
• Identify discrepancies across platforms and propose improvements
• Prepare recurring performance reports with actionable insights
• Brief designers and content teams on performance‑driven creative concepts
• Provide structured feedback based on campaign data
• Collaborate with CRM to ensure acquisition aligns with retention and conversion strategy

HOW WE EXPECT YOU TO WORK

• Data‑driven: you make decisions based on numbers and measurable outcomes
• Ownership mindset: you take responsibility for campaign performance and proactively suggest improvements
• Structured tester: you approach experimentation methodically and document learnings
• Profit‑oriented: you think in terms of contribution margin and sustainable growth
• Collaborative: you work effectively with creative, e‑commerce and CRM teams
• Curious: you stay updated on platform evolutions and AI‑driven tools

WHAT WE OFFER

• Permanent contract (full time)
• Access to our corporate welfare platform
• Hybrid work model: 3 days per week in the office and 2 days of smart working

READY TO APPLY?

If you’re performance‑driven, analytical, and ready to take ownership of real budgets and real growth targets — and you want your decisions to directly impact revenue and profitability — we’d love to hear from you.