Performance Marketing Specialist (sost. maternità)

For our Global Headquarter in Milan , we are looking for a temporary Performance Marketing Specialist to join our Fortidia Marketing department. This is a crucial role supporting the Performance Marketing Manager in driving high quality and multichannel lead generation strategy and defining the most effective marketing actions to enlarge the Franchise network across the Fortidia Countries (Geographies of relevance: Italy, Iberia, Germany, France, Poland, UK & Ireland, US and Australia).

On an ongoing basis, you will get in touch with the local marketing and sales teams and external stakeholders and suppliers (i.e., digital marketing agencies and service providers) in order to enable and guarantee best-in-class delivery of the projects.

Your Key Responsibilities and focus

• Marketing & Lead Generation
• Lead Generation: implement strategies for lead generation on new and existing channels
• Assist in developing and implementing worldwide marketing plan that supports the business across the countries with the goal to boost conversions
• Develop and coordinate leads and sales budget and forecast process for the retail network development
• Build monthly reports on most relevant marketing KPIs, being accountable for data entry and dashboard monitoring
• Analyse, monitor and guide the spending around RND initiatives (Retail Network Development)
• Analyze Countries’ media strategy, spending and results, sharing actionable insights and best practices to help teams driving business decisions and reaching business goals
• Digital channels and Go To Market:
• Website: support in defining, writing and uploading website contents to improve organic performance
• SEO: support on SEO strategy definition and analysis
• CRM: define email marketing automation and report to support the sales activities; support in identifying best practices to boost leads management
• Collaborate with cross-functional teams to enhance lead generation efforts through paid and organic channels
• New Franchise Sales Support
• Analysis of the customer’s sales journey, interacting with sales team, to spot opportunities and area of improvement
• Work closely with the Countries’ sales and marketing team to provide marketing commercial activities for boosting new franchise sales.
• Develop and manage marketing tools and materials aimed at converting leads into customers.
• Guide Countries’ sales and marketing teams in order to collect materials, data and best practices and coordinate monthly official meetings.

Requirements

• Bachelor’s degree with record of strong academic performance in economics or marketing
• Minimum 2 years of experience with a focus on lead generation and performance analysis
• Advanced mastery of written and spoken English;
• Advanced user of MS Office Products (especially Excel + PowerPoint) and Google Suite (gmail, Google Docs, Google Slides, Google Sheets)
• Hubspot knowledge will be considered a plus
• Strong understanding of digital marketing dynamics, CRM systems and SEO strategies
• Excellent analytical skills with the ability to interpret data and provide actionable insights
• Great commercial attitude and performance orientation
• Positive and energetic approach
• Communication and presentation skills
• Excellent organizational skills, with a talent to prioritize

What you can expect from us

• Hybrid/Remote work environment (3 days in office 2 days remote)
• Meal voucher and Wellbeing platform (Fitprime)
• A bonus scheme on Company financial results
• Hard work, collaboration, humanity, fun, and laughter. We are a small, passionate, driven and highly collaborative team that is fully invested in the success of our company, and value contributions from each team member.
• An opportunity to make a deep impact and fully contribute to the growth of our organization.

About Fortidia

Fortidia is the brand identity of MBE Worldwide S.p.A. - a privately-owned company headquartered in Italy - and its affiliates. Fortidia is a global commerce enabler for MSMEs and consumers thanks to its platform including brands providing ecommerce, fulfillment, shipping, marketing and print solutions: PrestaShop, Mail Boxes Etc. (outside the U.S. and Canada.), World Options, PostNet, PACK & SEND, AlphaGraphics, Multicopy, Print Speak, GEL Proximity, and Spedingo. In 2024, the combination of its physical platform - including 3,130+ Business Solutions Centers in 57 countries with over 14,000 associates - with its PrestaShop e-commerce platform served 1.1 mln business customers worldwide generating €1.4 bln (US$1.5 bln) of System-wide Gross Revenue and €22 bln (US$23 bln) of Gross Merchandise Value.

For more information, visit the Fortidia Group websites:

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