Performance Marketing Specialist

Giunti Psicologia is part of the Giunti Psychometrics Group and a fast-growing EdTech scaleup  focused on B2C education for mental health professionals. 

We are transitioning from an agency-based model to a fully in-house performance marketing approach and we are looking for a Performance Marketing Specialist.

Your mission:  

You will grow and optimize our paid acquisition channel, improving the overall performance of our B2C e-commerce. You will focus primarily on Master's programs and on-demand courses. This is a mix of hands-on and strategic work. 

What you will do:  

• Manage and optimize paid campaigns, primarily on Google Ads and Meta Ads. 
• Develop and manage hybrid funnels (lead generation + direct conversions). 
• Monitor and optimize core KPIs: CAC, ROAS, and paid-attributed revenue. 
• Improve conversion rates (CRO) on landing pages and across the customer journey. 
• Develop and optimize marketing automation flows using Brevo. 
• Work on user reactivation, retention, and lost customer recovery. 
• Scale budgets progressively based on performance and sustainability. 
• Coordinate with the technical team for tracking and analytics setup. 

Products and funnel focus:  

• Prioritize Master's programs and on-demand courses. 
• Other products are managed at the category level (webinars, short courses, etc.). 
• Focus on a mix of new acquisitions, retention, and lost user recovery. 
• Strong focus on B2C e-commerce. 

Key KPIs:  

• Customer Acquisition Cost (CAC) 
• Paid-attributed revenue 
• ROAS by channel 

Requirements:  

• 3–4 years of experience in performance marketing within B2C/e-commerce 
• Experience in startup or scaleup environments 

Strong hands-on experience with:  

• Google Ads 
• Meta Ads 
• GA4 
• CRO and funnel optimization 
• Marketing automation tools (e.g., Brevo) 
• Strong analytical and data-driven mindset 
• Experience in education, healthcare, or digital training is a plus 
• English level: B2 or higher (interviews will be conducted in English), knowledge of Spanish is considered a plus 

What we offer:  

• Full remote role 
• A high-impact position with full ownership of performance marketing 
• Direct collaboration with the CEO and management 
• Startup speed combined with a large group structure 
• Performance-based MBO bonus system 
• Real growth opportunity during a major scaling phase. 

The ideal candidate is respectful and collaborative and acts with honesty, transparency and consistency.

Extra: Being based in Tuscany is a plus for occasional in-office collaboration.