Performance Marketing Manager Italy

Performance Marketing Manager Italy

Report to : CEO and Founder

Location : Milan — hybrid

Contract : Full-time, permanent

Role mission

Drive Futurely’s growth in Italy by building and scaling a high-performing B2B marketing engine that positions the brand clearly and generates qualified inbound demand among HR leaders in mid-market and enterprise companies.

Who We Are

Futurely is where bold technology meets a social mission. We partner with companies to reach young people at scale—already guiding 10,000+ students every year to make confident, ambitious choices. Why it matters: fear of “choosing wrong” is holding a generation back. We’re here to give back and change that trajectory.

Under the hood, Futurely runs on frontier-level AI—inside and out—built by founders from MIT, McKinsey, and Amazon; the company was incubated at Harvard, and our founder is a Forbes 30 Under 30. 

What you’ll own

• Marketing strategy & positioning: own Futurely’s market positioning and value proposition across all channels; ensure clear differentiation in the B2B HR tech space and consistent messaging toward HR Directors, CHROs, and CEOs.
• Inbound demand generation: own inbound B2B lead and opportunity generation; design, execute, and optimize campaigns that consistently generate qualified leads and sales opportunities for mid-market and enterprise accounts.
• Marketing performance & forecasting: own quarterly marketing targets, funnel performance, and pipeline contribution; ensure accurate tracking, attribution, and reporting in HubSpot.
• Performance marketing & optimization: manage and scale paid, organic, content, and event-driven acquisition channels; continuously test, measure, and improve CAC, CPL, and conversion rates.
• Marketing operations & automation: own marketing automation, CRM processes, and data quality; leverage AI tools and automations to improve targeting, personalization, and execution efficiency.

Ideal profile

• 6+ years of experience in B2B SaaS or digital HR marketing, with proven success in inbound demand generation and pipeline impact.
• Demonstrated track record in positioning B2B products and scaling marketing in competitive markets.
• Experience marketing to HR tech, B2B SaaS, or employee benefits buyers within companies of 500–50,000 employees (mid-market + enterprise).
• Strong hands-on experience with performance marketing, funnel analytics, and attribution models.
• Advanced proficiency with HubSpot and modern B2B marketing stacks.
• Solid understanding of marketing automations and AI tools, with practical experience applying them.
• Highly analytical mindset with strong ownership of metrics (CAC, ROI, conversion rates).
• Business-level Italian (English is a plus).

What We Offer

• Competitive compensation : competitive base salary + OTE depending on the experience (with uncapped accelerators) + % EBITDA as Bonus (because we are all entrepreneurs)