National Key Account Manager (FMCG)

Fler is on a full-time mission to reshape the way consumer goods are perceived with the customer and the experience in focus. We are an innovative and fast-growing beauty tech brand that wants to innovate the shaving and body-care industry and that loves to break today’s standards.

We are looking for a National Key Account Manager to lead and grow our key retail partnerships across the Italian market. This role combines commercial ownership and trade marketing strategy , ensuring both the expansion and the high-quality management of our retail distribution.

You will be responsible for managing and scaling our key accounts across specialty, drugstore/pharmacy and perfumery channels , strengthening long-term partnerships while driving performance and brand visibility in-store.

This is a high-impact role for someone who enjoys blending negotiation, analytics, strategy and hands-on execution.

Compiti

What you’ll do:

• Own and grow Fler’s key accounts in Italy , managing commercial performance, relationship with buyers and long-term partnership development. You will lead negotiations, define annual agreements and drive joint business planning processes aligned with revenue, margin and visibility objectives.


• Drive strategic expansion within existing accounts , identifying opportunities for assortment growth, improved shelf positioning, secondary placements and increased promotional exposure, while ensuring profitability and brand consistency.


• Identify and onboard new retail partners , developing compelling commercial proposals tailored to specialty, pharmacy/drugstore and perfumery channels. You will manage the onboarding process end-to-end, from negotiation to operational setup.


• Define and execute trade marketing strategies per account , including promotional calendars, visibility plans and in-store activation programs.


• Oversee in-store performance , coordinating materials, displays and promotional animations. Through regular store visits, you will monitor merchandising compliance, collect qualitative feedback and ensure strong brand representation at shelf.


• Own performance monitoring and forecasting , analyzing sell-in and sell-out data, stock levels, rotation and promotional uplift. You will translate numbers into insights, preparing structured monthly reports and forecasts while proactively identifying risks and growth opportunities.


• Manage trade investments with an ROI-driven mindset , ensuring promotional activities and trade spend generate measurable impact and contribute to sustainable account growth.


• Lead and coordinate field sales team , ensuring alignment on commercial priorities, in-store execution standards and performance targets across territories.

Requisiti

• 2+ years of working experience in Key Account Management, Sales or Trade Marketing within FMCG, beauty or personal care


• Preferred experience managing national accounts in specialty, drugstore/pharmacy or perfumery channels


• Solid understanding of retail calendars, promotional mechanics and trade marketing levers


• Strong negotiation and interpersonal skills, with the ability to craft compelling pitches and analyze sales data effectively


• Structured, hands-on mindset with the ability to combine strategy and execution


• Clear and effective communication skills: you mean what you say and say what you mean


• A hands-on self-starter who is comfortable with fast turnarounds and tight timelines


• A proactive and collaborative approach – you love working with people and people love working with you


• An advocate and ambassador for Fler’s core values


• Fluent Italian and English writing and speaking skills

Vantaggi

Our philosophy is simple: we dream big, move fast and enhance each other’s talents. As a brand, we are only as strong as the people who surround us.

• You will directly shape Fler’s retail growth in Italy in a scaling phase that requires structure, ambition and ownership.


• You will manage strategic accounts with real autonomy and measurable impact.


• You will operate at the intersection of commercial strategy and brand building.


• You will join a fast-growing company where performance, accountability and collaboration truly matter.

Important information:

• Hybrid: smart-working + 2⁄3 days per week in our Milan office (Romolo)


• Fluent Italian & English required