Media, PR & Influencer Marketing Manager (Italy, Greece & Israel)

Job Title

Media PR & Influencer Marketing Manager (Italy Greece & Israel)

Job Description

In this role you will have a significant impact on business growth by driving innovative media planning that supports sales objectives and strengthens digital presence. You will be part of the Personal Health team for IIG (Italy Israel and Greece) collaborating across the different organizations and reporting to the Consumer Marketing Leader.

Responsibilities

• Build strategic media plans to achieve Business & Marketing goals and sell-out ambitions by working with the media agency.
• Analyze media landscape to develop comprehensive and innovative marketing/media tactics that outperform the competition.
• Design and implement data-driven marketing strategies aimed at driving significant increases in traffic leads and sales.
• Partner with Shopper Marketing & Commercial teams to embed media capabilities in e-trade and Retail Media plans to effectively drive sell-out.
• Collaborate with local and regional Marketing teams to localize creative assets and toolkits.
• Develop test-and-learn programs with agencies to optimize performance.
• Conduct data analysis to make informed data-driven decisions that continuously improve campaign performance and maximize return on investment (ROI).
• Monitor Media Marketing & Business KPIs and report insights to senior management highlighting progress and areas for improvement.

Qualifications

• Bachelors or Masters degree in Marketing Business Communications or related fields.
• 3-5 years in performance marketing media planning or digital marketing in an agency or multinational company environment.
• Advanced knowledge of media platforms data analysis KPIs (CPA ROAS) and digital marketing tools.
• Strong analytical skills (including advanced Excel expertise) to calculate ROI and manage budget planning effectively.
• Negotiation skills to increase efficiency of media investments.
• Strong ability to work in cross-functional teams results-oriented mindset and innovative approach.
• Excellent stakeholder management skills to collaborate across internal teams and with external agencies.
• Proven ability to work effectively as a team player building trust and collaboration.
• Excellent presentation and communication skills.
• A global mindset with cultural agility a consumer-centric approach and a data-driven decision-making style.
• Fluent in English in addition to Italian as local language.

Working Together

We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week.

Onsite roles require full-time presence in the company's facilities.

Field roles are most effectively done outside of the company's main facilities generally at the customers or suppliers locations.

Indicate if this role is an office/field/onsite role.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters and we won’t stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

Key Skills

• Business Development
• Graphic Design
• Internal Communications
• Special Events
• Web Content
• Press Releases
• Twitter
• Market Research
• SEO
• Facebook
• ROI
• Trade shows
• Company Vehicle
• Instagram
• Analytics

Required Experience: Manager

Employment Type: Full-Time

Vacancy: 1