Media Planner - Freelance - Maternity Cover

Media Planner - Freelance - Maternity Cover

Canali has been a paradigm of Italian tailored luxury and masculine elegance for over 90 years. Since 1934, it has promoted the values of Made in Italy excellence through its artisanal know-how, creating sartorial masterpieces of extraordinary fit and comfort in a perfect balance of elements that blends culture and history with style and taste.

Position Location

Milano (Italy)

Job Responsibilities

• Support the definition, implementation, and monitoring of Digital Marketing and Media strategies across the full funnel, coordinating agencies, partners, and publishers.
• Coordinate activities with media agencies, external partners, and publishers, managing communication flow, operational alignment, and project development.
• Plan, implement, and monitor multichannel paid media campaigns using advertising, reporting, and web analytics tools, including Google Analytics 4 (GA4), Looker Studio, and Meta Business Manager, tracking KPIs and optimizations.
• Prepare periodic reports and presentations on media and branded content activities to support decision-making.
• Collaborate with E-commerce, Social Media, PR, Creative, and other stakeholders to ensure strategic consistency and effectiveness of activities.
• Support the management of offline media activities, including print planning and coordination with publishers, contributing to the development of branded content, native advertising, and special initiatives with editorial and external partners.
• Oversee media budget allocation and monitoring, contributing to budgeting, forecasting, and investment control, including administrative aspects (expenses, invoices, approvals).
• Collaborate with performance marketing partners and E-commerce to optimize mid/low funnel activities in line with business objectives.
• Manage documentation and support materials for coordinating department activities.

Requirements

• At least 5 years of experience in similar roles.
• Good knowledge of English and Italian (C1); knowledge of German will be considered a plus.
• Excellent command of the Microsoft Office suite and knowledge of GA4, Looker Studio, and Meta Business Manager.
• Excellent organizational, planning, and analytical skills.
• Ability to work in a team, reliability, and precision.

This position is open to freelance consultants.

The Company is an equal opportunity employer committed to providing a diverse and equitable workforce environment. We believe that through valuing our uniqueness and respecting our differences, we can achieve more, and that diversity adds to our culture. We encourage applications from all genders, corners of the world and individual backgrounds. Individuals who need to access information related to this job posting through alternative and adapted methods based on their specific type of disability, as well as any reasonable accommodations during the selection process, may send an email to