Marketing Specialist

Responsibilities:

• Develop product USPs, marketing toolkits (KV, videos, animations, etc.), and execute product launch events.
• Create and implement brand communication strategies across print, social, and digital channels.
• Manage overseas exhibitions: booth booking, design, setup, and full-cycle promotion; oversee SI compliance globally.
• Produce and promote case studies from reference projects via social media and official website.

Qualifications:

• Bachelor's degree or higher in Marketing, Journalism, PR, HVAC, or related field.
• 3+ years relevant experience; overseas education a plus.
• Strong product insight and ability to simplify technical content into user-friendly language.
• Fluent in English (Chinese a plus); able to communicate directly with overseas stakeholders.