Marketing Specialist Teleselling Outbound

Job Description
SME Factory is a business unit within the Customer Intelligence team, part of the SME Marketing division.
The unit’s objective is to manage SME Customers through outbound phone marketing campaigns focused on upselling, cross-selling of POS solutions and value-added services and prevention / retention management.
Main Responsibilities
The resource will be responsible for:

• Participating in the design of initiatives targeting current customers and prospects, actively contributing both in the ideation phase and during operational go-live and call listening sessions
• Coordinating with internal and external stakeholders to plan monthly campaigns
• Monitoring activity KPIs and supporting the campaign cost definition process
• Managing external vendors providing outbound services
• Coordinating with internal departments for the supplier invoicing process
• Optimizing campaign performance: analyzing outbound activity results to identify areas for improvement and propose corrective and enhancement actions
  

• Experience in managing outbound campaigns or operational marketing
• Strong coordination and project management skills with multiple stakeholders
• Analytical skills and familiarity with KPIs, conversion rates, and ROI
• Knowledge of CRM tools and campaign management platforms (e.g., Salesforce, Genesys, HubSpot)
• Result-oriented mindset and focus on customer experience
• Effective communication and negotiation skills, especially in supplier management
• Proactive attitude, initiative, and ability to work in a team