Marketing Specialist

Responsibilities:

1. Develop product USPs, marketing toolkits (KV, videos, animations, etc.), and execute product launch events.
2. Create and implement brand communication strategies across print, social, and digital channels.
3. Manage overseas exhibitions: booth booking, design, setup, and full-cycle promotion; oversee SI compliance globally.
4. Produce and promote case studies from reference projects via social media and official website.

Qualifications:

1. Bachelor's degree or higher in Marketing, Journalism, PR, HVAC, or related field.
2. 3+ years relevant experience; overseas education a plus.
3. Strong product insight and ability to simplify technical content into user-friendly language.
4. Fluent in English (Chinese a plus); able to communicate directly with overseas stakeholders.