Marketing Specialist (Italy)

About Bybit:

Bybit is a leading global cryptocurrency exchange, founded in 2018 by Ben Zhou. Headquartered in Dubai, Bybit has rapidly grown to serve over 70 million users worldwide, making it the world’s second-largest crypto exchange by trading volume. Our mission is to empower individuals and institutions to realise the full potential of crypto and Web3 technologies. Bybit offers a comprehensive suite of trading options, including spot and derivatives trading, as well as innovative products like the Bybit Card and Bybit Wallet. We are committed to providing a secure, transparent, and user-friendly platform, underpinned by industry-leading security measures and 24/7 customer support.

In 2025, Bybit established its European headquarters in Vienna, Austria, reinforcing its commitment to the European market and regulatory compliance. This strategic move positions Bybit at he heart of Europe, enabling closer collaboration with regulatory bodies and providing enhanced services to its European user base.

Job Overview:

We’re looking for a Community & Marketing Assistant to support our efforts in italy. You’ll play a key role in managing our local crypto communities, executing marketing campaigns, and supporting day-to-day marketing operations. This is an excellent opportunity for someone passionate about Web3 and eager to grow within a global team.

Responsible for:

• Developing marketing strategies to drive brand positioning and awareness, user acquisition, and supporting the Italy markets to boost their business plans.
• Collaborating with cross-functional teams (Growth, Product, Community, Compliance) to ensure marketing initiatives are tailored to local user behavior, regulations, and cultural context.
• Managing partnerships with Italy media and other relevant big players at Italy level, and communities to promote Bybit through both online and offline channels.
• Planning and supporting regional marketing campaigns (e.g. referral programs, promotions, airdrops, webinars, AMAs, trading competitions) together with offline events across Italy level targeting top tier markets.
• Monitoring campaign performance and user acquisition data, and iterating based on ROI and engagement.
• Keeping up with local crypto trends, competitor activity, and relevant regulatory shifts to inform campaign and positioning strategy.

We are looking for candidates who:

• Have 3+ years of experience in regional or digital marketing, with proven success in building events, PR and marketing initiatives.
• Have a deep understanding of the crypto user base, culture, content channels, and market dynamics at Italy Level.
• Are familiar with marketing tools and platforms (e.g. CRM, analytics, event check list and road map, social platforms like Twitter, YouTube, TikTok, Telegram, Discord, etc.).
• Have experience working with KOLs, affiliates, and community partners in the Web3 or fintech space.
• Are proactive, creative, and able to manage multiple campaigns with limited oversight.
• Are results-oriented, with strong skills in performance tracking and reporting.
• Are based in italy and able to attend industry events or manage activations when needed.