Marketing Specialist Italy (Hospitality)

Livensa Living is one of the leading student and flexible housing operators in Spain and Portugal, offering modern, community-focused residences designed to enhance student wellbeing, comfort, and university life experiences. We have also opened new markets in Italy and Germany

Purpose of the Role

As Marketing Executive for Italy, you will be responsible for making sure that the organisation achieves its commercial objectives of maximising occupancy and revenue for assets in Italy through the execution of the Marketing Plans agreed to and approved by the company. Responsibilities include set up and day-to-day marketing activities, and taking guidance and instruction from the Marketing Team, showing initiative to research and ensure each activity is targeted, effective and strategi c.This role is pivotal to the success of our business in Italy, covering marketing across current and new buildings and cities in Italy, trade show and fairs coordination, copywriting & translations, adaptation of digital and offline advertising materials to the needs of the Italian market, assisting with the customer experience programme -namely Community Life-, purchasing, keeping records of orders, and assisting the Marketing & Development Teams wherever require d.This role will work with Madrid head office team and the local team to produce an effective sales and marketing strategy, drive new initiatives, and reach occupancy target s.You will be detail-orientated, an excellent multi-tasker and be confident working independently on project

. KEY RESPONSIBILITIES Assist the Marketing Team with conducting market research to identify market requirements for current and future products, to include: Monitoring and analysing market trends Studying competitors' products and services Assisting with day-to-day marketing tasks, coordinating marketing projects and activities as requested Support the distribution of promotional and printed materials in Italy, in coordination with HQ. Scoping and implementing in-house & external marketing campaigns alongside the Marketing team. Generate Purchase Orders and manage the invoicing system as appropriate, under the supervision of the Marketing team. Support the production of show room photo shoots and video content in Italy, including the styling of show flats when appropriate. Sourcing new local advertising and marketing opportunities in the Italian market. Assist the extended Marketing Team with Paid Search and Social ad campaigns. Onboard and update all listings/third parties in collaboration with the Marketing & Development teams. Support the residence team with their day-to-day marketing needs, including event preparation, managing collateral, and helping with the social media.Working with the Marketing team and the PR/Comms agency in Italy on brand social media strategies and implementation for the local market. Composing email copy for marketing campaigns in liaison with the team Be responsible for read-proof, translation, or generation of Italian marketing content across channels; the ultimate goal is ensuring the content is fully adapted to the Italian market. Support the planning and coordination of marketing requirements for: Student housing fairs Residence open days And new launch opening functions

SKILLS & PERSONAL QUALITIES Business or marketing-related degree or equivalent professional qualification Fluent in Italian & English, Spanish or other languages a plus. Knowledge of CMS (i.e. Wordpress, Optimizely), CRM (i.e. Hubspot), and Google Analytics desirable Proficient in the use of visual tools and business software (i.e. MS Office, Adobe Suite, AI powered Content Generation tools or progRams) Sales and marketing experience,

preferably within the Student Accommodation & hospitality sector, Living (Flex, BTR, Senior) or Real Estate Management A strong understanding of customer and market dynamics in Italy Excels when working in very fast paced and collaborative environment Excellent time management and organisation Excellent communication skills both verbal and written, and the ability to present ideas creatively A strong work ethic and a commitment to get the job done Comfortable working with a diverse group of people Self-starter, independent, work using own initiative and able to learn new tools quickly Exceptional attention to detail Ability and willingness to travel to locations in Italy, Spain and other territories as required

If you are interested, please send us your cv.

Thank you.