Marketing Manager settore Moda Calzature e Abbigliamento

Key Responsibilities:

• Define and implement the marketing strategy for each brand, in line with the overall business direction;
• Lead and manage the marketing team, ensuring full alignment with brand strategy and business objectives;
• Develop annual marketing plans, including budgets, targets, and key initiatives for each brand;
• Manage the marketing budget in coordination with the Head of Sales & Marketing;
• Oversee and coordinate external agencies (PR, advertising, events, communications) and ensure effective go-to-market execution;
• Propose brand partnerships and activations to increase visibility and strengthen brand positioning;
• Supervise the execution of the digital editorial plan to ensure consistency with the brand’s positioning and tone of voice;
• Coordinate photo shoots and the development of communication materials (advertising, catalogues, lookbooks, digital content);
• Organize and manage the company’s participation in trade shows and industry events;
• Work closely with the Sales and Trade Marketing team to drive sell-out performance and support key clients;
• Lead the integrated digital strategy (online advertising and campaigns) to support e-commerce growth.

Profile Requirements:

• 3–5 years of experience in a similar role within the fashion and/or footwear industry;
• Strong knowledge of the fashion segment, with a strategic mindset and hands-on approach;
• Fluency in English, both written and spoken;
• Willingness to travel as required;
• Reports directly to: Head of Sales & Marketing