Marketing Manager

Optional Location

Italy

Responsibilities

• Develop strategies to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Build strategic relationships and partner with key industry players, agencies and vendors
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements and skills

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaignsNumerically literate, comfortable working with numbers, making sense of
• A sense of aesthetics and a love for great copy and witty communicationUp-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field
• Experiences in the solar industry.

About SolaX Power

Solax Power is established in 2012, we are dedicated to helping our customers transform their homes to clean energy and reducing the reliance on fossil fuels. Solax Power is a leading provider of sustainable solar and battery energy storage solutions, with a strong presence in Europe, Asia, and Africa. Now we have 2000+ employees all over the world, and we continue to attract the exceptional talent to join us. We believe that in Solax, an international organization, your career can be further improved.

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