Marketing Manager - Italy

ABOUT THE COMPANY

Hello! Welcome to Plaza Premium Group, we're people passionate about "Making Travel Better". We are a global company with team members from all walks of life, together we are #PPGFamily, together we are building a legacy.

You don't need to be from this industry, you do need to be passionate.

Our promise to you:

• We will respect and value your background and perspectives
• We will work together with integrity
• We will share our incredible pride for job, company and industry

What we ask of you:

• Bring passion to all that you do
• Listen, move fast and think innovatively
• Speak up, have ideas and share them
• Believe in customer service, and treating every person with kindness

As industry leaders in innovating global airport hospitality, you will work with colleagues from all parts of the world for a truly global experience. You will help and craft services and facilities in over 200 locations in more than 60 international airports across the world.

Who we are

We were established in HK in 1998 by someone who understood the value of an airport lounge and felt that the experience shouldn't just be limited to a closed-circuit group of travelers. Through the years we have worked incredibly hard to create an experience which is both accessible and quality. Almost 25 years later we now span four core business segments: airport lounges, airport terminal hotels, airport meet & greet services, and a range of airport dining concepts.

In addition to our own brands, PPG provides airport hospitality solutions to leading airlines, alliances and corporates around the world. Here are a few names you might recognize: Cathay Pacific Airways, Singapore Airlines, Lufthansa etc.

With the future of travel always in sight, we created Smart Traveler, a mobile-app rewards program underpinned by in-house technology. We are fast-moving and always evolving to drive our purpose of making travel better.

Join our family today.

“Together, we'll make travel better.”

JOB SCOPE:

The Marketing Manager is responsible for driving service demand and footfall through B2C, B2B2C, and B2B communications, utilizing a combination of walk-in and online marketing and promotion tactics for Italy. You will also support driving revenue, marketing value and brand awareness through strategic regional and local partnerships, while enhancing the overall customer experience and promoting the country. You will implement campaigns and manage projects in a timely manner, upholding high standards of quality and customer-centricity. Your role will also include supporting to develop marketing and partnership implementation plans with local players. You are adept at analyzing data, market trends and consumer behaviour, with the ability to turn insights into actionable strategies and execute plans for the Group’s various lines of business and services in your country. With a strong understanding of local market requirements, you will set standards and guidelines to fulfill the needs of the region. Support for global initiatives may also be needed. As a highly motivated self-starter and results-driven manager, you will thrive in a fast-paced, dynamic and multicultural environment, conducting market intelligence analysis, providing guidance to the local marketing team.

JOB RESPONSIBILITIES:

• Support and execute local Marketing and Partnership strategies and marketing execution plans to drive revenue and customer experiences for all PPG lines of business (lounges, Meet & Greet Concierge and Airport Passenger Service)
• Responsibility for Italy Marketing Team to implement regional/global marketing and partnership campaigns and initiatives effectively.
• Structure a new team in Italy that can follow the procedures and guidelines of the EMEA region.
• Utilize data and insights to develop effective and ROI-driven marketing programs and business plans that drive revenue and maximize cross-business offerings.
• Project manage marketing campaigns, ensuring comprehensive business and operational planning and timely execution with various stakeholders, including business partners and channel owners, such as Operations, Sales, Finance and Business Development teams.
• Analyse market trends, customer behaviour and brand-building opportunities to inform marketing and partnership strategies.
• Work closely with Design team and marketing agencies/vendors to ensure effective marketing messages and visual impact and maintain brand consistency.

JOB REQUIREMENTS:

• Degree holder in Marketing, Communication, International Relations, Business Administration or related disciplines.
• Minimum of 8+ years' solid marketing and partnership experience, preferably in the aviation or travel industry.
• Solid track record of developing, executing and managing effective marketing & partnership campaigns.
• Self-motivated and committed to achieving revenue target and marketing values.
• A strong executor and project leader.
• Guiding team members to implement marketing & partnership strategies and campaigns.
• Excellent project management, time management and people management skills.
• Good business sense. Strong data analytics and insights for reporting and presentation.
• Strong interpersonal skills to communicate effectively with diverse stakeholders across all levels.
• Excellent written and verbal communication and presentation skills.
• Independent. Energetic self-starter, hands-on team player.
• Excellent attention to details and strong work ethics.

WHAT TO EXPECT:

• Dynamic and international environment
• Professional growth opportunities
• Internal development training
• Smart working options
• Meal vouchers
• Annual performance review with potential productivity bonus
• Reimbursement for parking or public transport pass