Marketing Manager , EU Selling Partner Engagement and Communication

Marketing Manager , EU Selling Partner Engagement and Communication

Job ID: | Amazon EU SARL (Italy Branch)

The Amazon Marketplace is a key part of Amazon which offers millions of Selling Partners the opportunity to build and grow their business using Amazon’s reach and expertise. Selling Partners are our customers and we help them to sell their products to hundreds of millions of Amazon buyers world‑wide. We are seeking a creative and analytical marketer who thrives in a fast‑paced environment to drive excellence in our ability to effectively engage with Selling Partners across different communication channels with focus on the EU region, in order to help them grow their business on Amazon.

Key job responsibilities

• Own driving scalable solutions to deliver robust engagement with Selling Partners across multiple channels, partner with multiple product and program teams across geographies to scale identified solutions across regions, influence product development roadmaps, and hold yourself and partner teams to a high bar in terms of targeting, content, key messaging, and impact.
• Identify and focus on core KPI’s to steer actions and iterations.
• Develop marketing strategies and executions to maximize engagement and action rates, leveraging data and quantitative results.
• Tirelessly seek opportunities to automate in order to scale marketing workflows where it makes sense, while staying well connected to the Selling Partner Experience by leveraging AI tools and continually raising the bar in terms of how Selling Partners receive, perceive, and act on outreach messaging.
• Employ a structured test‑and‑learn approach to everything you do.
• Identify blockers that hamper Selling Partners’ ability to take action and engage with product owners to remove friction points, thereby increasing adoption of key programs and engagement with call‑to‑action messaging.

A day in the life

To be successful in this role, you will have strong communication skills to lead executive interactions and to influence a broad set of technical and non‑technical stakeholders.

You will be relentless in diving deep, asking “why” and “what if”, and always keeping the Selling Partner and their needs and opportunities at the centre of all that you do.

You will be a self‑starter comfortable with rolling up your sleeves to deal with ambiguity, showing strong attention to detail and sharp analytical ability, while at the same time able to think big and search for what is over the horizon.

About the team

The EU Selling Partner Communication team is the centre of excellence for SP communication, and owns both the short‑term implementation of communication work streams and the long‑term strategic evolution of initiatives and solutions aimed at maximizing the growth opportunities for SPs. The team is comprised of subject‑matter experts who are capable of driving a multi‑channel approach and rigorously seek the best scalable solutions on the fields of mass communication, channel development, lifecycle planning and new product opportunities for Amazon SPs.

Basic Qualifications

• Experience in professional non‑internship marketing
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion

Preferred Qualifications

• Experience using agentic tools for marketing
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.