Marketing Manager EMEA Retail & Wholesale

Marketing Manager, EMEA Retail & Wholesale

We are looking for an experienced and commercially driven Marketing Manager, EMEA Retail & Wholesale , based in Milan, to lead the development and execution of regional marketing strategies.

This role requires a highly connected, internationally minded professional with a strong background in luxury, ideally within the fashion industry. The ideal candidate combines strategic thinking with a hands-on approach and, most importantly, brings a strong personal network, deep market knowledge, and a proactive attitude toward client development and high-level relationship building.

A key focus of the role is the creation and expansion of a new, qualified client network across EMEA, leveraging partnerships, events, and exclusive environments aligned with the brand’s positioning.

Key Responsibilities – Marketing & CRM

• Develop and execute EMEA marketing strategies, aligned with brand positioning and global guidelines, driving new client acquisition within high-value luxury environments.
• Build and expand strategic relationships with hotels, concierges, private clubs, luxury venues, high-profile events, sports/lifestyle events, and exclusive retail communities, personally representing the brand at key events across Europe.
• Create internal tools to translate these relationships and networking into concrete business opportunities.
• Act as strategic marketing advisor to Retail and Wholesale partners, planning and negotiating co-op marketing agreements and developing joint business plans with key wholesale clients.
• Support execution of the EMEA CRM & Clienteling strategy, acting as key liaison between HQ and local markets, translating global CRM strategies into local actions that drive client retention, loyalty, and business growth.
• Monitor and optimize client-driven sales performance through client contacts, outreach activities, and appointments, analyzing client data to identify retention, loyalty, and growth opportunities.
• Coordinate with stores on client development and engagement actions, overseeing the execution and quality of outreach campaigns and tracking adoption of clienteling activities at store level.
• Coordinate client invitation processes for events, fashion shows, and key brand activations.

Key Skills

• Organize and execute high-profile events, product launches, client activations, collaborations, and third-party partnerships aimed at client acquisition and retention (with strong focus on VIC clients).
• Oversee regional marketing budgets with a strong focus on ROI, efficiency, and impact on sales performance.
• Collaborate closely with Sales, Retail, CRM, and Merchandising teams to ensure a seamless omnichannel customer experience.
• Monitor market trends, competitive landscape, and consumer insights to identify new growth opportunities.
• Continuously analyze marketing performance and provide actionable, business-driven recommendations.

Required Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Minimum 5+ years of marketing experience within luxury brands (preferably fashion or hard luxury), across multiple EMEA markets in an international environment, with particular preference for Milan, London and Paris.
• Strong background working with wholesale clients and distribution partners, with demonstrated success in developing marketing strategies that deliver both brand growth and commercial results.
• Solid experience in luxury event planning and execution, with a strong focus on client acquisition, and an established network within the European luxury ecosystem, including events, venues, and key industry players.
• Strong understanding of VIC acquisition and relationship-building strategies.
• Strong financial acumen, with experience managing marketing budgets and clear ROI accountability.
• Excellent negotiation, influencing, and stakeholder management skills.
• Fluency in Italian and English required; additional European languages are a plus.
• Availability to travel extensively across EMEA.

Key Competencies

• Strong networking and relationship-building mindset, with a client acquisition and business development orientation.
• Deep knowledge of the European luxury ecosystem and events landscape.
• Strategic thinking with strong commercial focus, combined with a budget management and ROI-driven approach.
• Excellent communication and presentation skills.
• Ability to operate in a fast-paced, dynamic luxury environment.

Goals

• Expansion of a high-quality client network across EMEA markets, with strong brand presence within key luxury events and environments in Europe.
• Measurable growth in client acquisition, especially VIC clients, through high-impact partnerships and collaborations translating into business results.
• Efficient marketing investments with clear ROI.
• Consistent alignment between regional execution and global strategy.

Contract type: Permanent contract

Salary range: €40.000 – €45.000 gross per year

Working hours: Full-time

We are committed to fostering an inclusive and diverse workplace and are proud to be an equal opportunity employer. We welcome applications from all individuals regardless of gender, age, nationality, ethnicity, sexual orientation, disability, or any other personal characteristic.in compliance with applicable Italian equal opportunity and non-discrimination legislation.

In TOM FORD you will have the opportunity to work in a company in the Luxury sector with an international reach, you will find a collaborative work environment aimed at continuous improvement in which the attitude towards teamwork takes on a central role. For Tom Ford, diversity is a value thanks to which one can best express one’s abilities and potential. We are looking for passionate and proactive resources who want to test themselves within a dynamic and rapidly growing reality.