Marketing Manager & Communication

Per azienda cliente, leader nel settore Education a livello internazionale, siamo alla ricerca di un Marketing & Communication Manager per l'apertura della nuova filiale italina in provincia di Varese.

Responsibilities

La figura si occuperà delle seguenti attività:

1. Marketing Strategy & Sponsorship Management 

• To be responsible for creating and managing a sponsorship marketing strategy. 

• To build strategic relationships with donors, grant agencies and sponsors.

 • To maintain database of sponsor prospects with contact information and contact history.

 • To maintain database of all secured sponsors with complete information, contact history and financial support history. 

• To prepare proposal and presentation as required for sponsorship purposes including writing the grant application or sponsorship proposal. 

• To prepare post event sponsorship surveys, reports, and complementary packages for participating sponsors.

• To deploy successful marketing campaigns and the complete implementation from ideation to execution.

• To monitor and report to the Head of Marketing on the marketing budget utilization from time to time. 

• To oversee and verify all forms of marketing collaterals. 

 • To evaluate and report on the performance of marketing campaigns, gain insight and assess against the set goals. 

 2. Communications & Public Relations 

• To develop and execute internal and external communication strategies that align with the School’s goals and foster positive stakeholder relationships. 

• To respond to media inquiries, draft press releases, and prepare media kits to enhance the School’s public image. 

• To manage public relations strategies, including crisis communications and stakeholder perception, ensuring alignment with corporate objectives. 

• To draft speeches, schedule interviews, and print materials for diverse audiences. 

• To oversee the School’s digital presence, ensuring timely updates, engaging content, and adherence to branding guidelines.

 3. Event Creation & Management 

• To plan, organize, and manage events that aligns with the School’s vision, mission and business plan. 

• To collaborate with internal and external partners to ensure the seamless execution of events, including securing sponsorship and media coverage. 

• To manage promotional merchandise and publicity materials for exhibitions, events, and corporate activities

 4. Corporate Identity & Brand Management 

• To uphold and strengthen the School’s brand identity across all platforms and communication channels. 

• To collaborate with marketing and design teams to ensure consistent representation of the brand. 

• To monitor market trends and competitive strategies, adapting the brand strategy to maintain relevance and growth. 

 5. Social Media & Digital Marketing 

• To manage social media channels to ensure consistent, engaging, and timely content that aligns with the school’s values.

 • To monitor and analyze social media trends, adapting strategies to maximize engagement and outreach.

 • To utilize analytics to measure and report on the performance of digital campaigns, ensuring alignment with school goals. 

 6. Stakeholder Relations 

• To develop and implement communication strategies to engage stakeholders, including students, staff, alumni, donors, and the wider community. 

• To foster positive relationship through effective internal communications and engagement initiatives, such as town halls and CSR programs.

 7. Other Duties 

• To lead, mentor, and manage the marketing and corporate communications team, fostering a collaborative and innovative environment. 

• To monitor and report to the Head of Marketing on the marketing activities from time to time. 

• To oversee and verify marketing material, from website banners to hard copy brochures and other marketing products including adverts.

 • To measure and report on the performance of marketing campaigns, gain insight and assess against goals. 

• To liaise with Academic Division on the queries related to student Recruitment. 

• To prepare paper and reports for all high level meetings, on Marketing and communications.

Your Profile

Verranno prese in considerazione figure in possesso dei seguenti requisiti:

• Candidate must possess at least a Bachelors’ Degree in Business Studies, Marketing, 

- At least 5 years’ experience preferably in Education. KSA (Knowledge, Skills & Ability) 

• Required skill (s): MS Windows / MS Office 

• Excellent interpersonal skill & customer oriented 

• Ability to build relationships and communicate effectively at all levels, internally and externally. 

• Fluent in English and other languages, not limited to Italian.

• Teamplayer with positive work ethics.