Marketing Manager & Communication.

Per azienda cliente, leader nel settore Education a livello internazionale, siamo alla ricerca di un Marketing & Communication Manager per l'apertura della nuova filiale italina in provincia di Varese.

Responsibilities

La figura si occuperà delle seguenti attività:

1.Marketing Strategy & Sponsorship Management 

•To be responsible for creating and managing a sponsorship marketing strategy. 

•To build strategic relationships with donors, grant agencies and sponsors.

•To maintain database of sponsor prospects with contact information and contact history.

•To maintain database of all secured sponsors with complete information, contact history and financial support history. 

•To prepare proposal and presentation as required for sponsorship purposes including writing the grant application or sponsorship proposal. 

•To prepare post event sponsorship surveys, reports, and complementary packages for participating sponsors.

•To deploy successful marketing campaigns and the complete implementation from ideation to execution.

•To monitor and report to the Head of Marketing on the marketing budget utilization from time to time. 

•To oversee and verify all forms of marketing collaterals. 

•To evaluate and report on the performance of marketing campaigns, gain insight and assess against the set goals. 

2.Communications & Public Relations 

•To develop and execute internal and external communication strategies that align with the School’s goals and foster positive stakeholder relationships. 

•To respond to media inquiries, draft press releases, and prepare media kits to enhance the School’s public image. 

•To manage public relations strategies, including crisis communications and stakeholder perception, ensuring alignment with corporate objectives. 

•To draft speeches, schedule interviews, and print materials for diverse audiences. 

•To oversee the School’s digital presence, ensuring timely updates, engaging content, and adherence to branding guidelines.

3.Event Creation & Management 

•To plan, organize, and manage events that aligns with the School’s vision, mission and business plan. 

•To collaborate with internal and external partners to ensure the seamless execution of events, including securing sponsorship and media coverage. 

•To manage promotional merchandise and publicity materials for exhibitions, events, and corporate activities

4.Corporate Identity & Brand Management 

•To uphold and strengthen the School’s brand identity across all platforms and communication channels. 

•To collaborate with marketing and design teams to ensure consistent representation of the brand. 

•To monitor market trends and competitive strategies, adapting the brand strategy to maintain relevance and growth. 

5.Social Media & Digital Marketing 

•To manage social media channels to ensure consistent, engaging, and timely content that aligns with the school’s values.

•To monitor and analyze social media trends, adapting strategies to maximize engagement and outreach.

•To utilize analytics to measure and report on the performance of digital campaigns, ensuring alignment with school goals. 

6.Stakeholder Relations 

•To develop and implement communication strategies to engage stakeholders, including students, staff, alumni, donors, and the wider community. 

•To foster positive relationship through effective internal communications and engagement initiatives, such as town halls and CSR programs.

7.Other Duties 

•To lead, mentor, and manage the marketing and corporate communications team, fostering a collaborative and innovative environment. 

•To monitor and report to the Head of Marketing on the marketing activities from time to time. 

•To oversee and verify marketing material, from website banners to hard copy brochures and other marketing products including adverts.

•To measure and report on the performance of marketing campaigns, gain insight and assess against goals. 

•To liaise with Academic Division on the queries related to student Recruitment. 

•To prepare paper and reports for all high level meetings, on Marketing and communications.

Your Profile

Verranno prese in considerazione figure in possesso dei seguenti requisiti:

• Candidate must possess at least a Bachelors’ Degree in Business Studies, Marketing, 

- At least 5 years’ experience preferably in Education.
KSA (Knowledge, Skills & Ability) 

•Required skill (s): MS Windows / MS Office 

•Excellent interpersonal skill & customer oriented 

•Ability to build relationships and communicate effectively at all levels, internally and externally. 

•Fluent in English and other languages, not limited to Italian.

•Teamplayer with positive work ethics.