Marketing Growth Lead

The Tour Guy · Roma, Lazio, Italia · · 70€ - 90€


Descrizione dell'offerta

Overview

We are The Tour Guy, the leading provider of unforgettable tours and authentic experiences for English-speaking travelers exploring Europe and the U.S.A. Our mission is simple: to help people make the most of life by immersing themselves in destinations, culture, and learning. Guided by our loyalty to customers, we live by the Golden Rule of travel: treat every vacation as if it were our own. Our highly skilled team curates exclusive, once-in-a-lifetime tours and experiences—from exploring the Vatican to mastering Parisian cooking, and everything in between.

Responsibilities

  • Own and optimize marketing channels—email, social, YouTube, blog, and press—turning traffic into loyal followers and measurable revenue.
  • Plan and manage the marketing calendar and roadmap.
  • Oversee email, blog, and social performance, ensuring consistent publishing.
  • Write and edit scripts, subject lines, and campaign copy.
  • Track and analyze metrics across channels using GA4 and Klaviyo, providing actionable insights.
  • Align content and conversion goals with SEO and e-commerce teams.
  • Manage agencies and freelancers for content and creative execution.

Skills

  • Proficient in GA4: event tracking, UTM setup, funnel reporting.
  • Skilled in Klaviyo: flow setup, segmentation, A/B testing, and reporting.
  • Strong ability to pull and interpret channel metrics (traffic, CTR, conversion, ROI).
  • Fluent in Meta Business Suite and YouTube Studio Analytics.
  • Experienced in Google Search Console and keyword performance tracking.
  • Basic familiarity with Figma or Canva for creative collaboration.

Experience

  • 4+ years managing digital marketing or content operations.
  • 2+ years hands-on experience with GA4 and email automation.
  • Proven track record of driving traffic and engagement growth.
  • Background in travel, media, or lifestyle industries is a plus.

Seniority level

  • Mid-Senior level

Employment type

  • Full-time

Job function

  • Marketing and Sales

Industries

  • Travel Arrangements

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Candidatura e Ritorno (in fondo)