Marketing Growth Lead
Descrizione dell'offerta
Overview
We are The Tour Guy, the leading provider of unforgettable tours and authentic experiences for English-speaking travelers exploring Europe and the U.S.A. Our mission is simple: to help people make the most of life by immersing themselves in destinations, culture, and learning. Guided by our loyalty to customers, we live by the Golden Rule of travel: treat every vacation as if it were our own. Our highly skilled team curates exclusive, once-in-a-lifetime tours and experiences—from exploring the Vatican to mastering Parisian cooking, and everything in between.
Responsibilities
- Own and optimize marketing channels—email, social, YouTube, blog, and press—turning traffic into loyal followers and measurable revenue.
- Plan and manage the marketing calendar and roadmap.
- Oversee email, blog, and social performance, ensuring consistent publishing.
- Write and edit scripts, subject lines, and campaign copy.
- Track and analyze metrics across channels using GA4 and Klaviyo, providing actionable insights.
- Align content and conversion goals with SEO and e-commerce teams.
- Manage agencies and freelancers for content and creative execution.
Skills
- Proficient in GA4: event tracking, UTM setup, funnel reporting.
- Skilled in Klaviyo: flow setup, segmentation, A/B testing, and reporting.
- Strong ability to pull and interpret channel metrics (traffic, CTR, conversion, ROI).
- Fluent in Meta Business Suite and YouTube Studio Analytics.
- Experienced in Google Search Console and keyword performance tracking.
- Basic familiarity with Figma or Canva for creative collaboration.
Experience
- 4+ years managing digital marketing or content operations.
- 2+ years hands-on experience with GA4 and email automation.
- Proven track record of driving traffic and engagement growth.
- Background in travel, media, or lifestyle industries is a plus.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Travel Arrangements