Marketing Director

Overview

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

With 56,000 employees in 35 countries, including +2000 in Italy and 15,000 in Europe and Middle East, we connect customers and beauty brands within the world’s most passionate beauty community. With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more.

As leader of the Italian Marketing Department, directly reporting to the General Manager, you will excel and enjoy this position if you are ready to actively handle the following missions:

• Increase Traffic in both Physical / Online Stores
• Develop and implement integrated marketing strategy to increase market share and brand awareness through 3 main areas of responsibility:

COMM, PR & EVENTS

• Develop and execute comprehensive full-funnel media and advertising strategies for the Sephora brand, as well as for co-branded campaigns with partner brands.
• Create and implement effective social media strategies for Sephora Italy's local social channels (@sephoraitalia on Facebook, Instagram, TikTok, Pinterest, and YouTube).
• Lead and direct PR and digital PR strategies to ensure a strong presence and maintain relevance in the Italian market.
• Establish and manage influencer collaborations to preserve an authentic tone of voice, foster advocacy aligned with the brand image and maximize reach and impact.
• Develop and consistently implement original content across all platforms.
• Plan and manage sponsorships, branded events, and large-scale consumer activations.
• Manage and allocate the marketing budget across various projects to effectively achieve country-specific goals.

CRM

• Cultivate and strengthen the existing loyal customer base to ensure optimal customer experience and maximize customer lifetime value.
• Expand the loyalty program through increased enrollment, while implementing targeted initiatives to reduce inactivity and customer churn.
• Develop and implement commercial plans and targeted actions to optimize customer behavior within each segment, focusing on maximizing return on investment (ROI).
• Analyze and monitor customer data, sharing pertinent insights with key internal stakeholders to inform strategic decisions and initiatives.

RETAIL MARKETING

• Ensure flawless execution of in-store visual merchandising to create a clear customer journey and maximize sales and conversion rates.
• Develop and implement special in-store activations for key promotional periods.

Who we are looking for:

• 10+ years of experience in marketing, with at least 5 years in a leadership role, preferably in the retail industry
• proven ability to develop and implement strategic and successful marketing plans
• excellent project management skills with the ability to handle multiple projects simultaneously.
• proven leadership skills with experience managing and developing a team.
• excellent communication and collaboration skills to work effectively with internal teams and external partners.
• strong analytical skills to monitor and report on marketing performance and initiatives.
• up-to-date knowledge of market trends and the competitive landscape.

How to be successful in the role and at Sephora:

By staying results-oriented and proactive in this fast-paced and dynamic environment, you\'ll contribute to the success of Sephora.

Here, you will find:

• Community: authenticity is embraced, and the strength of our differences fuels our collective spirit
• Working Environment: modern offices with break/relax areas for your well-being in the center of Milan. Enjoy our extraordinary planning of activities, such as Annual Convention, team buildings, etc.
• Work-life balance: smart working and flexible hours
• Culture of empowerment, learning & growth: you will have the tools, space and opportunity to learn, innovate and lead
• Meaningful Rewards: competitive tailored welfare offers, free beauty product gifts and access to discounts on Sephora and LVMH products
• Work that brings fulfillment: from delighting clients every day, to inspiring our industry at large, every action makes a difference
• Sephora Stands: positive social and environment impact activities organized by our “Sephora Stands” committee

Join us and belong to something beautiful.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.