Marketing Director Italy

Overview

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Role overview

If you are an experienced and passionate marketer, with commercial acumen, brand building flair and great interpersonal skills as well as an effective multi-tasker with a hands-on approach, your role will be to drive and oversee the marketing activities supporting the company’s growth in Italy. As the brand custodian, P&L owner and key marketing point of contact for your markets, your role will involve brand planning, activation, innovation and marketing and communication development.

Key Responsibilities

Strategy and Business acumen (P&L)

• Based on an analysis of systemic information and consideration of resources, market drivers, organizational values, and emerging economic conditions figure out strategic long term plan;
• inject the culture of disruption in our strategic planning process.
• Evaluate new product categories to play in
• Launch new Brands from scratch
• Brand stretching expertise

Planning & Activation

• Drive understanding of category dynamics, consumer behaviors and competitive environment to provide marketing input at all stages of the brand lifecycle.
• Analyse market trends and drive actionable insight to help identify opportunities and corrective actions that help maximise sell-out.
• Champion digital activation and media (own-earned-paid)
• Champion traditional media activation
• Own and fully manage your brand P&L. Report on P&L KPI performance on a monthly basis and recommend corrective actions and opportunities to maximize sales and profitability.
• Develop and execute 12-18-month marketing and media plan in your markets
• Define brand campaign and trade promotional calendar in line with business objectives, strategies and brand guidelines
• Lead post campaign analysis and marketing effectiveness review efforts to verify ROI and optimize brand support model. Share best practice with the wider regional and global teams
• Work with Sales team to drive retailer engagement in brand plans and ensure flawless trade activation

Innovation and Innovation Strategy

• Identify and evaluate the potential of local opportunities for innovation to contribute to influencing the regional and global innovation pipeline.
• Lead localisation of regional and global innovation initiatives
• Develop and execute flawless NPD launches in your markets.
• Lead the development of marketing assets, and management of brand sponsorship and partnership agreements in your markets together with local agencies, ensuring adherence to global brand equity.
• Act as a brand champion, ensuring brand equity and guidelines are upheld in all communications

People Management

• Manage your direct reports in accordance with organization’s policies and applicable regulations. Responsibilities include planning, assigning, and directing work; appraising performance and guiding professional development; rewarding and guiding employees; addressing employee relations issues and resolving problems.

Skills & Attributes

• Great interpersonal skills and eager to contribute to a positive, nurturing working environment
• A nimble and inquisitive mind able to navigate in organizational and process complexities or ambiguity to get to the heart of the matter and make sound decisions
• Excellent communicator both verbal and written
• Effective stakeholder manager able to lead through influencing
• Solid grounding in consumer marketing balanced with an entrepreneurial spirit
• Analytical skills as well as strategic thinking and acute commercial acumen
• Creative flair and an eye for detail
• People oriented with experience in managing direct reports
• Coaching and mentoring skills
• Strong motivation
• Ability to manage conflicting priorities

Qualifications and Experience

• 8-10+ years Marketing experience in an FMCG/Healthcare environment
• Languages: Native / bi-lingual Italian speaker fluency in English is a must
• Internationally minded
• Solid experience of in-market brand/ product marketing/digital across all elements of the marketing mix
• Demonstrated ability to think strategically and develop local brand strategy and plans
• Experience in communication development and media planning across multiple channels
• Excellent understanding of cross functional working to deliver products to market
• Contract: Full-time, long-term.
• Hybrid way of working (Smart Working)

As an equal opportunity employer, H&H Group believes in the benefits of a diverse and inclusive workplace and aims to reflect the varied cultures within which we exist. We are committed to providing a working environment that is free from discrimination and harassment. All applicants will be considered, and our hiring decisions will be based on business needs, position requirements, and the qualifications and experience of individuals. If you require support or assistance during the application process, please notify us at the time of application and we will be sure to enable reasonable adjustments where suitable.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing

Industries

• Retail Health and Personal Care Products and Wellness and Fitness Services

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