Marketing Director Emea

Pacific International, a globally recognized retained executive search firm, is dedicated to empowering Fortune 500, FTSE 100, and high-growth enterprises in building exceptional C-suite, senior-level, and strategic leadership teams. Our adaptability, agility, and forward-thinking ethos distinguish us in the ever-evolving business landscape.

Pacific has been exclusively retained to assist our client, an innovative market leader with +20,000 employees. The company values customer orientation, integrity, and sustainability, being recognized as one of the most sustainable companies in the world. Known for unique products comprising 60% exclusivity, it serves over 35,000 customers in manufacturing.

We are seeking a dynamic, strategic, and highly experienced Marketing Director for the EMEA region to join our client based in Italy. In this leadership role, you will oversee the full Marketing & Communication function, supporting the entire product portfolio across the region.

You will be responsible for both short‑ and long‑term planning and execution, driving business growth through impactful marketing initiatives. This includes expanding corporate and product brand awareness, accelerating order intake, and generating qualified leads through compelling, differentiated, and customer‑focused communication strategies.

Key Responsibilities

• Lead the planning, investment decisions, and execution of integrated online and offline marketing and communication programs across EMEA
• Support the division’s growth ambitions by navigating a complex and evolving market landscape with strategic, data‑driven marketing initiatives
• Oversee the rollout of new product launches, product enhancements, and strategic initiatives, prioritizing based on market needs and available resources in close partnership with Product Management and Sales
• Align the company's offerings with regional customer needs by evaluating trade‑offs, tailoring scalable launch programs, and adapting strategies to varying market maturity levels.
• Track commercialization outcomes and engagement metrics, implementing corrective actions to optimize performance
• Direct external communications targeted at key stakeholders, including customers, prospects, trade associations, academia, government entities, and media, to strengthen market presence
• Build, develop, and lead a high‑performing marketing team, fostering strong collaboration with Product Management, Commercial, R&D, Field Applications, and other cross‑functional partners.
• Drive effective cross‑functional and cross‑business alignment to accelerate business results and ensure cohesive execution of strategic initiatives.
• Develop and implement internal communication plans to ensure organizational alignment around divisional priorities and growth initiatives.
• Introduce innovative systems, tools, and processes to inspire organizational improvement, strengthen digital marketing infrastructure, experiment with new platforms, and position the company as a thought leader

Qualifications

• 10–15 years of senior marketing leadership experience, with deep knowledge of the full marketing mix and, ideally, exposure to the water industry.
• Bachelor’s degree in Marketing, Economics, or a related field;
  experience with continuous‑improvement (CI) methodologies is a plus
• Proven expertise in leading major product launches, with project‑management experience considered highly advantageous
• Demonstrated success managing large teams across both solid‑line and dotted‑line reporting structures
• Thrives in fast‑paced, highly competitive, and constantly evolving environments, showing agility and resilience
• Extensive experience across Marketing & Communication disciplines, including commercial product launches, product development plans, and translating competitive and industry insights into actionable strategies
• Strategic problem‑solver with strong analytical and influencing skills, able to navigate ambiguity, manage competing priorities, articulate opportunities clearly, and understand key revenue drivers
• Fluent in the English language

For further information on this position and for a confidential discussion about your career please contact or apply with an English CV:

Feyisayo Adetayo

Office

Email

About Pacific International Executive Search:

Pacific International, a globally recognized retained executive search firm, is dedicated to empowering Fortune 500, FTSE 100, and high-growth enterprises in building exceptional C-suite, senior-level, and strategic leadership teams while championing diversity and inclusion. Our adaptability, agility, and forward-thinking ethos distinguish us in the ever-evolving business landscape.

Since 1997, we have been dedicated to building lasting client partnerships based on trust and reliability, and a proven track record of successful C-suite and mid- to senior-level leadership project delivery across many key industries globally.

Diversity Statement:

At Pacific International, diversity, equity, and inclusion are at the core of who we are and what we do. Our commitment to these values is unwavering and we proudly champion diversity on behalf of our clients in every Executive Search mandate we undertake. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or other characteristics protected by law. In pursuit of these objectives, we actively encourage applications from individuals of all backgrounds and identities.