Marketing Director

Overview

In this role you will lead Sephora Italy’s marketing to drive traffic, brand awareness, and growth. You will shape an integrated, full-funnel strategy across communications, events, social, PR, and CRM, aligning with Sephora’s mission of inclusion. You’ll manage partnerships, influencer collaborations, and large-scale activations while optimizing budget and performance. You will work closely with cross‑functional teams to deliver impact for the Italian market and customer lifecycle. This is an opportunity to influence a leading beauty brand in a fast‑paced, collaborative environment and to scale initiatives that deepen customer loyalty and market share.

Responsibilities

• Increase traffic in physical and online stores
• Develop and implement integrated marketing strategy across COMM, PR & EVENTS
• Create and implement social media strategies for Sephora Italy’s local channels
• Lead PR and digital PR strategies for Italian market
• Establish and manage influencer collaborations
• Develop and implement original content across platforms
• Plan and manage sponsorships, branded events, and large-scale consumer activations
• Manage and allocate marketing budget across projectsCultivate and strengthen loyalty program to maximize customer lifetime value
• Expand CRM initiatives to reduce inactivity and churn
• Develop commercial plans to optimize customer behavior and ROI
• Analyze and monitor customer data and share insights with stakeholders
• Ensure flawless in-store visual merchandising and customer journey
• Develop and implement in-store activations for key promotions

Qualifications

• 10+ years of marketing experience
• At least 5 years in a leadership role
• Proven ability to develop and implement strategic marketing plans
• Excellent project management skills with multiple projects
• Proven leadership and team development experienceExcellent communication and collaboration skills
• Strong analytical skills to monitor marketing performance
• Up-to-date knowledge of market trends and competitive landscape

Benefits

• flexible hours
• smart working
• annual convention and team buildings
• competitive tailoring of welfare offers
• free beauty product gifts
• employee discounts on Sephora and LVMH products