Marketing Coordinator

“One World, Connecting Smiles.“

Best known for global icon Hello Kitty Sanrio has created and licensed well over 400 characters throughout the past 65 years. It is indeed not only home to superstar Hello Kitty, but a global brand concentrating on marketing classic characters like My Melody, Kerokerokeroppi, Bad Badtz-Maru, Little Twin Stars, My Melody, Kuromi, Cinnamoroll, Pompompurin and Gudetama, as well as the British icons Mr. Men Little Miss. Sanrio today joins forces with the most respected companies in fashion, cosmetics, hi-tech, toys, food publishing, entertainment and much more. Sanrio boasts an extensive product lineup, which is available in over 130 countries around the world.

Our Sanrio GmbH business coordinates the development of licensing throughout Europe, Russia, Middle East, Africa, India, Oceania and worldwide for Mr. Men Little Miss. Sanrio GmbH and Mr. Men Little Miss are subsidiaries of Sanrio Co. Ltd. in Tokyo.

Become part of our international team and work for a world-renowned brand: for the marketing team, we are looking for a full-time employee to join us at Sanrio GmbH in Milano as:

Marketing Coordinator

Reporting to a senior marketing manager, your accountabilities will include:

Marketing

• Support in planning, implementing, and monitoring marketing campaigns online and offline by managing the production of marketing materials and assets, supporting with approvals, licensees support and coordination external agencies and internal resources
• Support in coordinating events (both internal marketing events and events from licensees), including costume character booking, props lending, material development
• Draft of presentations, from pitches to licensees and prospects, to final reports and case histories
• Support Marketing Managers and manage activities with Sales and Creative, as well as external agencies and licensees

Web and Social Media

• Write and edit content for different platforms such as social media, websites, and press releases, coordinating their usage and diffusion
• Support with the ideation of social media editorial plans, and in managing ADV and media budget
• Support in managing e-commerce (website, Amazon), also handling requests from MMLM shop licensees
• Monitor organic and ADV media results

Data Analysis/Budget

• Evaluate data and create reports on key metrics to monitor campaign efficiency and analyse trends
• Contribute to update and track marketing spend
• Draft documents (service agreements, invoices, shipping documents, internal documents etc), liaising directly with management and administration

What you bring with you

• Italian, English and French proficiency (C1 or native speaker) are a must-have
• Communications or Marketing-related degree, or previous experience in Marketing and/or Licensing
• Excellent knowledge of MS-Office and social media
• Working independently as well as in a team
• Communication, interpersonal and organization skills
• Enjoy multitasking, applying a problem-solving mindset to different projects handled at the same time

What we offer

• Work for a fun and well-known brand!
• Work in a friendly team and an energizing and international business environment
• Remote working arrangements (smart woring) and flexible working hours
• Participation in team events
• Lunch vouchers (Buoni pasto)
• Initial 12-month fixed-term contract

We value diversity at Sanrio. Your talents, attitude, skillset and experience are our focus no matter your age, national origin, ethnicity, religion, gender, sexual orientation, marital or disability status.

If you have matching experiences and are interested in this exciting role and opportunity to work for a world-renowned brand and would like to find out more about this position, please apply through LinkedIn.

We look forward to hearing from you.