Marketing, Communication & Social Media Manager - NH Collection Firenze Porta Rossa
Descrizione dell'offerta
We are looking for a dynamicMarketing, Communications & Social Media Manager to join Porta Rossa Hotel Florence , as it enters an exciting new chapter as part of the Colbert Collection .You will lead the hotel’s full marketing, PR, and digital strategy—boosting brand visibility, driving revenue, and strengthening customer engagement.
Reporting to the Hotel GM (with a dotted line to Colbert PR & Brand/MKT Directors), you will develop and execute the hotel’s Marketing & Communications Plan , working closely with Central Brand, MKT & PR teams. You will manage the MarCom budget, oversee campaigns, and ensure strong brand alignment while driving local initiatives.
You will lead the marketing and communication strategy for the hotel and for the launch of a new bistro concept developed in collaboration with chef Paulo Airaudo .
The role focuses on brand positioning, storytelling and go‑to‑market execution for a contemporary, Italian‑inspired bistrot designed for both hotel guests and the local community. You will oversee communication activities before, during and after the opening, including PR, media and influencer engagement
This is a unique opportunity to shape and launch a high‑profile F&B project from the ground up, combining hospitality, gastronomy within an international hotel environment.
What will you do?
Marketing Strategy & Budget
- Develop and execute the full MKT & PR Plan with GM, PR & Brand teams.
- Ensure alignment with global brand initiatives and guidelines.
- Manage budget, forecasting, payments, ROI analysis, and market research.
Campaigns, Branding & Creative
- Run or oversee creative campaigns to grow brand awareness, sales, and loyalty.
- Act as Brand Guardian across all touchpoints.
- Produce marketing materials, collaterals, merchandise, and stationery with external partners.
- Lead promotional campaigns and hotel/F&B packages.
- Oversee photo/video shoots with HQ approvals when required.
Content & Digital Marketing
- Create and manage content for the hotel website, social media, and paid media campaigns.
- Conduct ongoing audits of online/offline platforms.
- Handle copywriting and short translations (EN ↔ IT).
- Manage social media channels (IT/EN), community engagement, influencer selection, and UGC/paid collaborations.
PR, Partnerships & Media
- Implement the hotel’s PR plan: write press releases, coordinate media relations activities.
- Organize national/international press trips, visits, and journalist/influencer hosting.
- Build partnerships with brands, airlines, events, tourism bodies, institutions, and local organizations.
Events & Activations
- Plan and oversee all hotel events and Gastro outlet activations, including communication and logistics.
- Support execution in coordination with internal teams.
What are we looking for?
- Bachelor’s Degree in Marketing or Communications.
- Mandatory hospitality experience; luxury/tourism/gastronomy a plus.
- Strong planning and organizational skills; strategic thinker.
- Service‑oriented with strong aesthetics and creativity.
- Excellent written/verbal Italian (native) and English.
- Experience with graphic design tools valued.
Why choose us?
AtMinor Hotels Europe & Americaswe are committed to shaping exciting careers worldwide and cross-cultural experiences.Our journey isfueledby the passion and dedication of our incredible teams, who also enjoy inspiring and exclusive benefits such as:
- Worldwide experience – diversity of 150 different nationalities.
- Career development opportunitiesfullof national and international challenges.
- Wide range of trainingprogramsto enhance your skills.
- Wellbeing initiatives, including flexible working conditions.
- Ability to make a difference through our sustainabilityprogrammeand volunteering initiatives.
- Team member rates and promotions, offeringdiscountrates in our hotels around the world and exclusive benefits through our corporate loyaltyprogramme.