Marketing & Communication Lead

We're looking for a Marketing & Communication Lead to help us boost the company to the next level.

As a Marketing & Communication Lead t in Sysmex Italia you will :

• Co-develop external and internal communication strategy with key internal functions, bringing structured approach, standard methodologies and best practices of operative marketing and brand governance.
• Coordinate end-to-end execution of marketing and communication physical and digital initiatives, actively contribute to improve brand awareness and understanding of the added value of Sysmex solutions for all healthcare stakeholders.
• Manage the digital ecosystem, marketing automation tools, and digital marketing assets, ensuring full compliance with regulatory requirements and corporate guidelines.

Task requested

• Partner with Business Units to build and execute integrated communication plans that support commercial targets, product roadmaps, and clinical evidence dissemination.
• Publish a shared editorial calendar and integrate with Sales plays build together with Marketing of BU.
• Lead end‑to‑end congress/event and digital campaign execution, from objectives setting to post‑event nurture, budget review and ROI calculation.
• Oversee operational activities behind local and national events and congresses.
• Manage the digital ecosystem (website/SEO, LinkedIn/YouTube, marketing automation) with a content calendar aligned to BU priorities, external awareness campaigns, and clinical evidence milestones.
• Maintain a DAM (digital asset management) and standardized SOPs for review/approval and audit trails.
• Own brand architecture, visual identity, and messaging hierarchy; ensure consistent brand use across all touchpoints (web, print, packaging, events, employer branding).
• Conduct periodic brand audits and manage brand training and templates.
• Lead internal communications in support to MD and HR department, including leadership updates, townhalls, and change management messaging.
• Govern the full lifecycle of marketing assets: creation, localization, version control, translations, and retirement.
• Select, brief, and manage agencies (digital, creative, PR, event) with clear scopes, SLAs, and performance dashboards and review.
• Set clear goals and expectations, provide regular feedback, and support professional development to foster team growth.

Job requirements

• Master’s in marketing or communication, or life science related degrees
• Languages: fluent English (C1), mother tongue Italian
• 7+ years marketing & communications with a similar role in healthcare industry. Any experience in Medtech and Diagnostics is a plus
• 2+ years managing agencies or a small team
• Experience with KOL development and engagement, health economics narratives and market access communications is a strong plus

General professional experience:

• Excellent technical writing and storytelling
• Proficient with digital communication and analytical tools
• Proficient with CRM, CMS, and marketing automation
• Strong End‑to‑end physical and digital event execution

One of our biggest goals as a company is the health and well-being of our employees.

And so, we offer the following:

• Health insurance also for family members
• Flexible time and work-life-balance
• Travel allowance
• Psychological consulting
• Campus training platform for the growth of your knowledge and skills
• Hibryd working

Why work with us at Sysmex?

Sysmex offers a work environment that embraces diversity, collaboration and simply allows you to be yourself.

Our products aim to help improve patient life and well-being, but what about the well-being of our colleagues? We provide a workspace that appreciates and rewards effort and commitment. We understand our company as not solely being a workplace.

We strongly believe that joint understanding and a solid framework are essential parts of maintaining a value-driven corporate culture. That is why we established references reflecting our beliefs in acting with colleagues, partners, suppliers and customers.