Marketing Business Partner - Professional Solutions

Marketing Business Partner - Professional Solutions

Join our team, where you can sharpen your skills, join challenging projects, and grow in the field of Marketing Management, with the aim of contributing to the growth and positioning of the product in the Italian market.

We are the leading Tech Company in Italy and Europe, supporting digital innovation for over 45 years. We are committed to bringing digital technology into every business. How? By putting customers first and becoming the go‑to partner for professionals, small, medium and large companies, offering customised solutions and services to optimise business processes from HR and customer relations to e‑invoicing and digital payments.

The Marketing team defines the company’s marketing strategy, leading customer insight, pricing, corporate branding, and PR activities. We coordinate with the go‑to‑market and product marketing activities carried out by the Business Units, ensuring the alignment and effectiveness of initiatives. We govern the Group’s digital platforms, managing lead generation, commercial campaigns, and communication initiatives throughout the various channels. We are committed to building and strengthening the Group’s image.

Responsibilities

• Lead the definition of competitive positioning, market priorities, and the go‑to‑market plan for the Professionals BU;
• Translate business objectives into effective marketing strategies and coordinated action plans;
• Continuously analyse the market, competitive trends, and target customer needs to anticipate development opportunities;
• Collaborate with the Sales team to enhance commercial effectiveness by developing materials, messages, and sales enablement tools;
• Define and prioritise marketing campaigns and initiatives in collaboration with the Brand and Marketing Operations teams;
• Monitor the performance of marketing activities, gather insights, measure business impact, and propose corrective actions when needed;
• Manage relationships with key internal stakeholders (Sales, Product, Pricing, Operations) and ensure ongoing alignment between the BU and Central Marketing;
• Contribute to the development of business cases and the evaluation of new market opportunities.

Qualifications

• Degree in Economics, Management Engineering, Marketing, or related fields;
• Solid experience (from 2 to 5 years) in strategic marketing roles or as a marketing business partner, preferably in complex environments;
• Excellent analytical skills and ability to interpret market and performance data;
• Strong expertise in Excel and PowerPoint presentations;
• Experience in managing complex projects and collaborating with cross‑functional teams;
• Knowledge of market dynamics and the needs of Professionals (Accountants, Lawyers, Labour Consultants) is considered a plus;
• Advanced English proficiency (Level C1).

Values

• Entrepreneurship – the engine that drives us to excel, innovate and challenge ourselves for our own success and that of our company;
• Innovation – the guiding light that illuminates our path as we move through an environment full of different experiences, knowledge and perspectives;
• Inclusion – the sentiment that guides our relationships amongst individuals, each of whom has a different history and experience.

Benefits

• Wellbeing – we have a short working week! You will not work on Friday afternoons, allowing you to devote time to your personal interests. We offer a welfare plan tailored to your needs, with many services and benefits for your wellbeing.
• Flexibility – we believe in mutual trust! You won’t clock in and out, and you’ll work in a flexible, hybrid way. And to make it easier for you, we’ll give you everything you need to be productive and connected remotely.
• Development and Growth – we invest in people! You’ll take part in a personalised development programme to build your skills and contribute to the achievement of the company’s goals.
• Diversity and Inclusivity – we value differences! You will work in an inclusive environment based on collaboration and respect. Our leadership is focused on trust and the growth of each talent.
• Impact – we work with pride! We are committed to creating shared value: for our customers, our partners and the community. In every project, we focus on sustainability and innovation.

Seniority level

Associate

Employment type

Full‑time

Job function

Marketing

Industries

Software Development

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