Marketing Associate - Milan

What You’ll Drive, Build, and Own

• Own acquisition strategy and execution across new and existing channels
• Identify, test, launch, and scale new acquisition channels from scratch, including non-traditional channels such as referrals, partnerships, creators/influencers, community, and offline-to-online systems
• Design and run growth experimentation frameworks to drive consistent learning and measurable impact
• Build repeatable, scalable growth systems rather than one-off wins
• Design and launch structured referral and partnership programs as long-term acquisition engines
• Optimize the full funnel: traffic → conversion → activation → revenue
• Move core business metrics including CAC, LTV, CPL, SQLs, conversion rates, and retention
• Work closely with product, data, sales, engineering, and local teams to unlock growth levers and turn offline supply signals into scalable acquisition systems
• Build dashboards, insights, and reporting to inform prioritization and investment decisions
• Own performance tracking, experimentation documentation, and growth playbooks for scale

What You’ll Bring

• Strong expertise in growth marketing and acquisition
• Proven experience launching channels from zero to scale (not just optimizing existing ones)
• Deep understanding of performance marketing fundamentals
• Strong in growth experimentation frameworks (hypothesis-driven testing, rapid iteration)
• Advanced in funnel optimization and conversion rate optimization
• Strong analytical skills with experience tracking CAC, LTV, CPL, SQLs, ROAS, retention
• Hands‑on experience with:
  • Analytics tools (GA, Amplitude, Mixpanel, etc.)
  • CRMs (HubSpot, Salesforce, etc.)
  • Marketing automation tools
  • Landing pages, attribution frameworks

The Perfect Match: What It Takes to Succeed at Huspy

• 2+ years in growth, performance marketing, or early‑stage/startup environments
• Proven track record of building new acquisition channels end‑to‑end
• Comfortable operating in ambiguous, fast‑moving environments
• Strong business mindset - obsessed with outcomes, not just activity
• Highly experimental, structured thinker with strong execution bias
• Able to balance speed and rigor while scaling what works
• Experience working cross‑functionally with product, sales, and data teams