Market Funnel Analyst

Stellantis is a leading global mobility player guided by a clear mission: to provide freedom of movement for all through distinctive, appealing, affordable and sustainable mobility solutions. Our Company's strength lies in the breadth of our iconic brand portfolio, the diversity and passion of our 300,000 people, and our deep roots in the communities in which we operate.

We are looking for a Market Funnel Analyst

The Market Funnel Analyst supports the daily execution of funnel performance monitoring, diagnostics, and optimization.

The role uses Regional dashboards, KPIs, and measurement frameworks while applying market-specific understanding to interpret data accurately and recommend actionable improvements.

This role ensures Regional reporting is used consistently in the market and enriches it through local insights, nuances, and performance learnings.

Key Responsibilities

1. Funnel Monitoring Using Regional Dashboards

• Track performance across all funnel stages using Regional tools.

• Identify anomalies, trends, growth opportunities, and drop-offs.

• Contextualize performance using local channel, campaign, and audience intelligence.

2. Insight Development for Local Governance & Regional Alignment

• Prepare funnel insight summaries for market performance routines.

• Deliver clear, contextual explanations of KPI movements.

• Contribute local insights to Regional reports and playbooks.

3. Optimization Execution

• Support implementation of optimization actions across media, CRM and content.

• Run A/B tests following Regional frameworks, adapted for market specifics.

• Track test performance and document learnings.

4. Reporting Discipline & Data Quality

• Ensure the market relies on Regional dashboards (no parallel reporting).

• Validate data accuracy and flag issues to Regional and local owners.

• Maintain consistent use of Regional KPI definitions.

5. Collaboration & Support

• Work closely with CRM, media, market and brand teams to ensure funnel KPIs guide execution decisions.

• Support preparation for market and Regional performance reviews.

• Provide deep-dive diagnostics when KPI shifts occur.

Key Funnel KPIs Supported

• Awareness: Reach, CPR, traffic quality

• Consideration: CTR, engagement, lead volume, CPL

• Intent & Conversion: Lead-to-sale conversion, CPA

• Retention: Loyalty rate, CRM lifecycle KPIs

• Efficiency: budget allocation efficiency

• Forecasting: Demand/lead/sales forecast accuracy

Skills & Competencies

• Strong analytical capability and attention to detail

• Ability to interpret funnel KPIs and performance signals

• Proficiency with analytics platforms (PowerBI, GA4, CRM tools)

• Clear communication and storytelling

• Comfortable working within structured frameworks

• Problem solving mindset

Experience

• 1–4 years in digital analytics, media performance, CRM analytics, or marketing operations

• Prior experience with funnel KPIs preferred

• Experience working with standardized reporting environments

At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability.

Diverse teams, will allow us to better meet the evolving needs of our customers and care for our future.

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