Manager Marketing & PR smart Italy (f/m/d)

About the role The Manager Marketing & PR is responsible for leading the development and execution of the marketing, communications, and public relations strategy for smart Italy. The role drives brand awareness, customer acquisition, lead generation, product communication, retailer marketing support, and corporate reputation across all online and offline channels.

Working closely with smart Europe, regional functions, retailers, and external agencies, the Manager Marketing & PR ensures the consistent implementation of the global brand strategy while adapting campaigns and communications to the Italian market. The role contributes directly to business growth, customer engagement, and the successful launch of new products and services.

Your responsibilities Marketing Strategy & Brand Management

Develop and execute the annual marketing strategy aligned with the commercial objectives of smart Italy and smart Europe.

Translate European marketing strategies into effective local campaigns while ensuring compliance with global brand guidelines.

Develop integrated marketing campaigns across digital, social media, CRM, retail marketing, events, partnerships, and paid media.

Ensure consistent brand positioning and customer experience across all customer touchpoints.

Manage the local marketing budget and monitor campaign performance to maximise return on investment.

Analyse market trends, customer insights, and competitor activities to identify business opportunities and optimise marketing effectiveness.

Public Relations & Corporate Communications

Develop and implement the local PR and communications strategy to strengthen brand awareness and corporate reputation

Build and maintain strong relationships with journalists, automotive media, influencers, and industry stakeholders

Prepare and distribute press releases, media statements, executive communications, and corporate announcements

Organise media events, press conferences, product launches, vehicle presentations, and media test drive programmes

Coordinate communications for new product launches, partnerships, and corporate initiatives

Monitor media coverage and support reputation and crisis communications in alignment with smart Europe guidelines

Ensure consistent messaging across all communication channels

Digital Marketing & Customer Acquisition

Drive customer acquisition through integrated digital marketing activities including SEO, SEM, paid social, CRM, email marketing, display advertising, and content marketing

Manage website content, landing pages, and customer journey optimisation

Oversee local social media channels and content calendars in cooperation with agencies and regional teams

Monitor digital marketing KPIs including website traffic, engagement, qualified leads, conversion rates, cost per lead, and campaign ROI

Support the continuous improvement of digital customer experience and marketing automation activities

Retail Marketing & Events

Develop retail marketing initiatives supporting the retailer network and sales objectives

Provide retailers with marketing materials, campaign toolkits, and communication guidelines

Plan and execute local customer events, sponsorship activities, exhibitions, and product launch events

Coordinate test drive programmes and experiential marketing activities to enhance customer engagement

Ensure consistent execution of the smart brand across all retail and event activities

What you bring along Education

Bachelor's degree or above in Marketing, Communications, Business Administration, or a related field

Professional Experience

Minimum 5 years of experience in Marketing, Communications, Public Relations, or Brand Management

Automotive or premium consumer brand experience is preferred

Proven experience managing integrated marketing campaigns across digital and traditional channels

Experience in media relations, corporate communications, and event management

Strong digital marketing knowledge including social media, CRM, analytics, and campaign performance measurement

Experience managing agencies and marketing budgets

Experience working within an international or matrix organisation is considered an advantage

Strategic thinking with a hands‑on execution mindset

Strong commercial awareness and customer focus

Excellent communication, presentation, and storytelling skills

Strong stakeholder management and relationship‑building abilities

Analytical and data‑driven decision‑making skills.

Creativity and innovation with a pragmatic approach

Excellent project management and organisational skillsAbility to work independently while collaborating effectively across international teams

Strong interpersonal skills and ability to influence stakeholders

High level of integrity and professionalism

Fluent in Italian and professional proficiency in English, both written and spoken

What you’ll receive

The position offers a total annual compensation package of approximately

€53,000 , plus a variable bonus and benefits

We’re building a workplace where amazing people like you can do their best work. Together with us, you enjoy the agile working atmosphere with cross-European responsibilities.

We’re creating a culture where personal and professional growth are as important as business growth. Together with us, you will build a diverse and inclusive environment where you feel you belong.

We empower you to have ownership over work!

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