Key Account Sales Associate – Italy

Department: Sales– EMEA Region

Reports To: Direct Sales Manager, EMEA Region

Location: Italy (Home-based with frequent travel across the region)

Position Overview

The Key Account Sales will be responsible for driving sales growth and managing strategic IVF clinic chain & KOL relationships within Italy for the company’s IVF laboratory product portfolio, including time-lapse incubators, culture media and associated consumables. This role plays a key part in developing long-term partnerships with fertility centers, clinics, and distributors to achieve revenue targets and strengthen the company’s market position in reproductive medicine.

Key Responsibilities

1.Sales & Revenue Growth

• Achieve annual sales targets and profitability goals for assigned territory.
• Develop and implement strategic account plans for key IVF centers and distributor partners.
• Identify new business opportunities and expand market share within the Italian fertility sector.
• Conduct product demonstrations and technical presentations to KOLs, embryologists, and clinic management teams.

2. Account Management

• Build and maintain strong relationships with key accounts and clinical stakeholders.
• Monitor customer satisfaction, ensure post-sales support, and coordinate with product application and service teams when required.
• Negotiate pricing, contract terms, and tenders in alignment with company policies.
• Maintain accurate ERP records, sales forecasts, and activity reports.

3. Collaboration & Reporting

• Work closely with the EMEA Direct Sales Manager to ensure consistent market strategy and execution.
• Collaborate with the Marketing, Product Application teams to deliver effective product positioning and customer engagement initiatives.
• Provide market insights, competitor updates, and feedback from customers to inform product and commercial strategies.

Qualifications & Experience

• Bachelor’s degree in Life Sciences, Biomedical Engineering, Business, or a related field.
• Minimum 3 years of sales experience in the medical device, healthcare, or IVF industry.
• Excellent communication and presentation abilities (both Italian and English).
• Proven track record managing key accounts or selling high-value capital equipment in a clinical or laboratory setting.
• Experience interacting with embryologists, clinicians, and hospital procurement departments is highly desirable.
• Strong relationship management and negotiation skills.
• Proficiency with ERP systems (e.g., Odoo)
• Willingness to travel frequently within Italy and occasionally across EMEA.
• Valid driving license.