KERING EYEWEAR Smart Glasses Sr Brand Manager

The opportunity

You will play a pivotal role from day one in launching our luxury Smart Glasses, a groundbreaking, category-defining project in which technology meets the highest level of design excellence .

You will have global responsibility to orchestrate seamless brand management execution across Marketing, Communication, Product, and Sales teams, shaping strategic direction both cross-functionally and in collaboration with one of the world’s leading Big Tech companies .

You will bring a strong expertise in wearables , technology, brand strategy , and design .

You possess a global mindset and a passion for creativity and innovation , generating ideas and solutions that drive growth and create impact.

How you will contribute

• Lead the Smart Glasses category strategy balancing cutting-edge technological innovation and brand identity.
• Interpret emerging market trends in wearable technology , AI integration, and digital lifestyle, translating these insights into strategic opportunities and innovative consumer-focused brand experiences.
• Translate deep consumer understanding and market analysis into high-impact marketing initiatives that drive category adoption and deliver tangible business results.
• Champion the brand narrative by crafting a compelling brand story around the technology, ensuring strict adherence to the brand's established identity and codes.
• Drive the Smart Glasses collection plan in collaboration with the Design team, integrating consumer analysis, technological insights, design trends, and brand objectives, into a cohesive product roadmap.
• Define the pricing strategy , ensuring consistency with the brand image and market positioning.
• Develop the comprehensive marketing plan and budget , setting goals and activating them across all levers.
• Define and execute an integrated omnichannel go-to-market strategy , working in close collaboration with Business Development and the Commercial teams.
• Be a smart team leader .

Who you are

• Master’s degree in Management, Marketing, or a related field.
• 7+ years in tech driven brand, product or marketing role, within wearables, consumer electronics, smart health, IoT. Additional fashion / luxury expertise will be a plus.
• Strong passion for technology, wearables, AI, and digital experiences.
• Explorer and innovator mindset : curiosity, creativity, and entrepreneurial drive.
• Refined aesthetic sensitivity, with a passion for luxury and fashion.
• Outstanding communication and excellent project management skills, with a proven ability to work cross-functionally in a global environment.
• Fluency in English and Italian. Other languages are considered a plus.
• Advanced proficiency with the MS Office suite.

Why work with us

This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering, and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Job Type

Regular

Start Date

Schedule

Full time

Organization

KERING EYEWEAR S.P.A.

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