K-Way - Digital Marketing Manager
Descrizione dell'offerta
We are looking for a Digital Marketing Manager to define and execute K-Way’s global digital media strategy, with responsibility across the full marketing funnel — from performance-driven lower funnel channels to upper funnel awareness and consideration initiatives.
This role will drive qualified traffic, conversion and revenue across K-Way’s .com platforms, while also managing and optimizing the digital branding media budget to strengthen brand equity and consideration at scale.
The position owns the digital marketing mix across Paid Search (PPC), Paid Social, Affiliates and SEO , ensuring a strong balance between efficiency, growth and brand impact.
The role works cross-functionally with HQ and local markets, managing agencies, budgets and performance, and collaborating closely with Marketing, Ecommerce, Brand, and Creative teams in Milan, Turin and Paris.
The ideal candidate is both data-driven and brand-aware , comfortable operating at strategic and executional level, and experienced in orchestrating lower and upper funnel channels within a complex international setup.
Knowledge, Skills & Abilities Required
- 7+ years of experience in digital marketing with hands‑on exposure to PPC, Paid Social, Affiliates and SEO .
- Proven experience managing both performance marketing and upper funnel digital media .
- Strong background in e-commerce or fast‑paced retail environments.
- Solid knowledge of Google Ads, Meta platforms and Google Analytics.
- Highly analytical mindset with strong Excel skills and a clear data‑driven approach to decision making.
- Strong project management and organizational skills, with the ability to manage multiple stakeholders and priorities.
- Comfortable working with agencies and cross‑functional, international teams.