Italy Internship Product Marketing Assistant MAC/Bobbi Brown/Smashbox

The Role

The selected candidate will join the Marketing team of the Makeup cluster, which includes the brands MAC Cosmetics, Bobbi Brown, and Smashbox. Within the team, supporting the Product Marketing Manager, the candidate will be responsible for the following activities: Key Performance Areas

Support the Product Marketing team in planning and implementing marketing strategies for MAC, Bobbi Brown, and Smashbox in the Italian market Support the management of product launches, ensuring compliance with timelines and the marketing calendar Conduct market, competitor, and category trend analyses, preparing reports and presentations to support business decisions Monitor sales performance (sell-in, sell-out, and category KPIs) and stock levels at points of sale Support in the definition and update of price lists, as well as the production of materials for the sales force (product master data, bulletins, commission copies, launch presentations) and in-store visibility materials (launch displays), liaising with external suppliers Collaborate with the Consumer Marketing, Commercial, DCM, and Trade Marketing teams to ensure effective execution of activities Update and maintain marketing documentation, launch calendars, and departmental reporting Enter promotional orders, testers, and complimentary product write-offs Support the department’s administrative activities, including purchase order management Develop local kits and the related product codes Requirements

Bachelor’s or Master’s degree in Marketing, Management, Economics, or related fields Excellent knowledge of Excel, PowerPoint, and the Microsoft Office suite Strong analytical skills and good knowledge of Canva Strong problem-solving skills, flexibility, organizational abilities, and attention to detail Interest in the beauty industry and its trends Positive attitude and strong team spirit Excellent written and spoken English

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