International Sales Manager

Overview

Our client is a global, family owned organisation with over 75 years of heritage and more than 10,000 employees across international offices, production sites and R&D centres. They manage a diverse portfolio of well known beauty, personal care and household brands sold worldwide. Within their Beauty division, they develop and distribute established cosmetic and personal care brands, focusing on high quality innovation, brand growth and international market expansion.

The International Sales Area Manager will be responsible for managing strategic relationships with international distributors and key retail partners across selected European markets, with a primary focus on France, DACH and Benelux. Reporting directly to the International Business Development Director, this role will focus on driving sales growth, managing commercial agreements and ensuring strong execution across local markets.

Responsibilities

• Manage and develop relationships with distributors and direct retail partners across assigned international markets.
• Oversee company ex-works sales and monitor local partner performance to ensure revenue targets are achieved.
• Develop and implement annual client plans aligned with sales and margin objectives.
• Monitor business performance using commercial, marketing and financial KPIs to guide strategic decisions.
• Prepare monthly sales forecasts by client to track progress and support target achievement.
• Coordinate and oversee point of sale initiatives to ensure strong in store execution and brand visibility.
• Identify and pursue new commercial opportunities to increase sales volumes while maintaining strong margins.
• Work closely with internal cross-functional teams to ensure effective implementation of company strategies.
• Travel regularly within assigned markets to meet partners, assess retail distribution and evaluate brand presence in store.
• Monitor competitor activity and provide insights on key market developments.
• Represent the company at relevant international trade shows and industry events.

Experience Requirements

• Degree in Economics, Marketing or a related field.
• Experience within international sales or trade marketing, ideally within the beauty or FMCG sector.
• Experience managing international accounts and working with distributors or retail partners.
• Strong analytical skills with the ability to develop client plans and monitor commercial performance.
• Good understanding of financial and commercial KPIs linked to account management.
• Excellent communication and relationship building skills with internal and external stakeholders.
• Fluent in Italian and English.
• Experience managing European markets such as France, DACH or Benelux is advantageous but not essential.

If you are a commercially driven international sales professional looking to grow your career within a global beauty business, we would love to hear from you. Apply now or contact the Veblen team to learn more about this opportunity.

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