Interim Regional Head of Marketing

Overview

Inspired Education is the leading global group of premium schools, with a portfolio of over 110 premium private schools spanning six continents which utilise proven educational practices from every corner of the globe, ensuring over 80,000 students receive a world-class learning experience from Kindergarten to Year 13.

Founded in 2013 by Nadim M. Nsouli, the Group is experiencing 20% per annum growth through acquisition, greenfield site expansion and the development of existing schools within its portfolio. In 2023, Inspired was recognised by Beauhurst as one of the top 10 highest-value private companies in the UK and is backed by investors such as Stonepeak, GIC, TA Associates, and the Oppenheimer and Mansour family offices.

Your Opportunity

We are seeking a highly motivated and creative Regional Head of Marketing responsible for leading the development, delivery, and implementation of marketing plans in Italy. The Regional Brand Manager will report into the Global Head of Brand and work closely with the Regional CEO, while working day to day with the central marketing team and each schools’ admissions teams, driving lead generation & student enrolment. This role requires a dynamic individual who can seamlessly blend strategic & commercial thinking with hands-on marketing and design skills.

Your Responsibilities

• Work with the Head of Brand, Regional CEO and each school’s leadership teams to develop the annual regional marketing plans with the core focus to drive student enrolments and retention
• Develop clear messaging and communication strategies for each school to drive differentiation in the market
• Research and identify optimal marketing channels, including billboards, print media, digital platforms, and other advertising opportunities
• Build strong collaborative relationships working in partnership with the school-based Head Teachers and Admissions Teams in order to support the marketing execution of the schools’ outreach actions
• Coordinate complex design projects, including new marketing campaigns and sales materials, in collaboration with the company’s internal agency
• Ensure all design work aligns with brand guidelines and effectively communicates our value propositions
• Manage local PR, reactive and proactive to manage and build the reputation of our schools, aligned with Inspired central PR
• When required, independently create basic design work, such as invitations, flyers, brochures, and other marketing collateral, using professional design software and tools to produce high-quality visual content

Tracking & optimization

• Regularly review the marketing performance and admissions data, adjusting strategies as needed to ensure we drive marketing ROI and achieve the desired outcomes
• Negotiate terms and contracts with marketing vendors to ensure cost-effective and impactful placements
• Responsible for the regional marketing budget, monitoring financial performance and expenses, including negotiating with 3rd party suppliers (if appropriate)

Stakeholder Management

• Serve as the primary point of contact for key school stakeholders, including heads of school and admissions officers
• Manage stakeholder expectations, provide regular updates on marketing initiatives, and gather feedback to continuously improve marketing efforts
• Undertake regular site visits to each school to ensure we are accessible to their marketing requirements and communicating regularly with Heads of Admission, Head Teachers, Directors and Deputies
• Working with the global Head of Digital to maintain and build our schools image across paid, owned, and earned channels. Ensure that customer insights are at the core of our marketing planning & execution
• Work closely with the local social media exec to support & give direction
• Work across all geographies as part of the global brand team to build and implement best practise across the organisation

Your Profile

• Proactive self-starter with the drive to deliver tangible results with a strong sense of urgency
• Exceptional communication and interpersonal skills, fostering trust and collaboration across diverse teams and cultures
• Resilient & driven individual with the ability to operate in a demanding and fast-paced environment, comfortable with ambiguity
• An entrepreneurial mindset with a “no task too small” attitude, with the ability to work autonomously and as part of a team

Skills & Experience

• Minimum of 5-7 years brand management experience
• Familiar with all marketing channels, including internal and external communications, marketing collateral (including school brochures), brand development, sales support, CRM, and social media – with experience in coordinating and managing multiple projects simultaneously
• Sharp commercial acumen, with the ability to swiftly translate financial and customer data and insight into effective marketing interventions

Our Value Proposition

• Purpose: Join the world’s leading premium international school group as we challenge, innovate and deliver excellence in education to over 80,000 students across 24 countries.
• Career: We are a high-growth organisation with thousands of career opportunities across the brand internationally and within head office. Our people receive access to the most innovative and latest training to remain at the forefront of the sector.
• Reward: We offer a competitive remuneration package including generous school fee discounts and support your well-being with flexible working options and local benefits.
• People: You will join a diverse international team with incredible passion and expertise. We offer unique opportunities to connect, learn, and collaborate with peers and globally renowned experts across the group. Opportunity to work and learn directly with the region\'s CEO & global marketing with in-house creative studio and digital teams.
• Location: The role is based in the office in Milan, and will require 5 days a week attendance either in the office or regularly visiting our schools and external partners

Diversity, Inclusion & Belonging

Our global team is amazing, with over 11,000 colleagues spread across 24 countries – they bring great ideas, drive new plans and help make Inspired a fantastic place to work. We’re proud of how well our diverse mix of people collaborate and are fully committed to continuing to make diversity, equity and inclusion part of everything we do. Inspired is an equal opportunities employer and we actively encourage all applications, particularly those from under-represented groups.

Employment Details

• Seniority level: Executive
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Advertising Services