In-Store CRM Manager

GV-Versace Boutique Milano Montenapoleone

WHAT YOU WILL DO The CRM Manager contributes to the boutique's business performance and client-centric culture by driving client engagement strategies, elevating clienteling excellence across the team, and developing a high-value and loyal client portfolio in partnership with Boutique Management.

Business & Client Development

Partner with the Store Director and Regional CRM to drive client acquisition, retention, and sales performance through strategic CRM initiatives.

Analyse client data to identify opportunities and implement targeted client engagement actions.

Foster a strong clienteling and appointment culture, supporting high-value client interactions and personalized experiences.

Execute CRM activations, in-store events, and client engagement initiatives in line with brand standards.

Build and maintain relationships with local luxury partners and key lifestyle networks.

Team Management, Leadership & Training

Promote a strong CRM mindset across the boutique, translating business goals into client engagement actions.

Coach and support the team to elevate clienteling, selling skills, and luxury service standards.

Lead onboarding and continuous training on CRM tools, best practices, and client engagement strategies.

Inspire the team through regular briefings, CRM animations, and performance follow-up.

Operations

Support the boutique in all CRM-related activities, ensuring effective follow-up on appointments and client actions.

Assist with VIC client requests and ensure seamless coordination of client needs and experiences.

Monitor CRM activities and provide feedback and insights to key stakeholders.

YOU'LL NEED TO HAVE

3 - 5 years of experience in Fashion Retail

A strong understanding of the Versace culture and its appeal to the local market

Networking capability and a strong orientation in network development

High level of interpersonal skills, empathetic, with the ability to engage and persuade

Strong written and verbal communication skills,high listening competencies

Strong organizational profile

English

A positive, outgoing, high-energy personality able to thrive within a high paced environment

WE'D LOVE TO SEE

A commitment to take part in an innovative project

Well connected with a strong ability to engage

Leadership and ability to motivate others

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Versace is an equal employment opportunity employer. Versace's policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. Versace also prohibits harassment of applicants and employees based on any of these protected categories.

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