Head of Sales - Luxury & Wellness

The Verdala Wellness Hotel is set to redefine Malta’s luxury landscape, positioning itself as a premier destination within the world’s most elite wellness networks. We are seeking a visionary leader to drive our global sales strategy, bridging the gap between ultra-high-end hospitality and holistic health.

This role calls for a strategic expert who understands the nuances of the luxury market, someone capable of translating complex wellness philosophies into high-impact commercial narratives that resonate with global travelers.

Responsibilities

• Develop and execute a comprehensive luxury and wellness commercial sales plan, integrating traditional luxury travel segments with high‑yield wellness‑driven programmes, retreats, and practitioner‑led experiences.
• Secure and optimise partnerships with elite networks including Virtuoso, Serendipians, Amex FHR, Internova, Healing Hotels, and other global wellness travel consortia.
• Activate a “black book” of high-net-worth contacts, luxury travel advisors, and wellness influencers to drive high-value accounts.
• Lead the sales development of annual wellness retreat calendars, visiting‑practitioner residencies, wellness packages, corporate wellbeing programmes, and group retreat business.
• Own the budgeting, forecasting, and pace reporting for the luxury segment, focusing on ADR growth and RevPAR uplift.
• Negotiate preferred agreements with top-tier traditional luxury agencies and wellness curators globally.
• Represent the property at international luxury travel fairs, global wellness expos, holistic health conferences, and industry roadshows, ensuring strong positioning within the premium wellness tourism landscape.
• Collaborate cross‑functionally to build wellness‑centric sales narratives, programming, and value propositions, ensuring the wellness philosophy and sustainability ethos are integrated into all commercial activities.
• Oversee GDS connectivity, luxury OTAs, and direct booking strategies to ensure rate integrity

Requirements

• The role is based in Rabat, Malta so the candidate must be willing to relocate given the role is onsite
• A minimum of 10 years of proven success in luxury hospitality sales.
• At least 5 years specifically dedicated to high-end wellness-focused properties.
• Demonstrated excellence in executive-level negotiation and long-term strategic planning.
• Strong financial acumen with a data-driven approach to revenue growth.
• Native or professional fluency in English, with the ability to communicate persuasively at an executive level.
• The unique ability to synthesize complex wellness philosophies into compelling commercial narratives.
• A high-integrity leader with an entrepreneurial spirit and a deep passion for the intersection of luxury and sustainability.

About the Verdala Wellness Hotel

Nestled in the tranquil surroundings of Rabat and overlooking the "Silent City" of Mdina, the Verdala Wellness Hotel is Malta’s first fully dedicated luxury wellness retreat.

As a flagship of the AX Privilege Collection, the property features 46 restorative rooms and the world-class V SPA, spanning 1,500 square metres of advanced and traditional therapy spaces.

Our philosophy is built upon Five Pillars of Wellbeing: Nutrition, Movement, Rest & Recovery, Emotional Wellbeing, and Community.

This ensures every guest journey is a transformative experience rooted in balance and sustainable luxury