Head of Sales - ITALY

Head of Sales - Italy

Location: Ideally based in Central or Northern Italy (e.g. Milan – Bolzano – Rome area)

Company: HENDI

Start Date: As soon as possible

Employment type: Full-time

Industry: Foodservice Equipment

Languages: Italian & English

About HENDI

HENDI is an international supplier of professional non-food catering equipment. Our portfolio includes kitchen appliances, buffet equipment, cookware, and tableware. With more than 500 employees and offices in 12 countries, we support hospitality professionals across Europe and beyond.

Founded in 1934 and headquartered in the Netherlands, HENDI has grown into a global player, known for its entrepreneurial culture, practical solutions, and customer-centric approach. The Italian market is one of our key growth areas – and we’re looking for the right person to lead it.

Your Mission

As Head of Sales Italy, you will be responsible for leading our commercial activities in Italy. Your focus will be on sales strategy, team leadership, business development, and international collaboration. This is a high-impact role with direct influence on our market success in Italy.

Key Responsibilities

Develop and execute the national commercial strategy

Lead, coach, and develop the Italian sales team

Strengthen both wholesale and direct sales channels

Manage and grow key customer relationships

Monitor performance metrics, profitability, and market trends

Collaborate with Product Management, Marketing, and Logistics

Coordinate with the international commercial team (monthly meetings in Austria)

Travel regularly within Italy and occasionally abroad

What You Bring

Proven experience in sales leadership, ideally in foodservice, hospitality or FMCG

Strong knowledge of Italian B2B sales and distribution models

Excellent leadership, negotiation, and relationship-building skills

Hands-on mindset with strategic vision

Advanced Microsoft Excel skills (analytics, forecasting, reporting)

Intercultural competence and experience in international teams

Fluent in Italian and English - German as BIG Plus!

Willing to travel frequently

Residence in Central or Northern Italy preferred

What We Offer

A strategic leadership role in a growing international company

High autonomy and real impact

Collaborative culture with entrepreneurial spirit

Support from an experienced international team

Opportunities for personal and professional development

How to APPLE

Via LinkeIn, or - prefered - send your CV and application in English to:

Make sure to include:

• All Documents
• Your earliest possible start date
• Your gross annual salary expectation

Ready to drive HENDI’s growth in Italy?

We look forward to hearing from you!