Head of Marketing

Key Responsibilities

1. Strategic Planning & Leadership

   Develop and own an integrated marketing strategy that aligns with pan-European direction and market needs. Lead planning cycles, budget prioritisation, and investment decisions.

   Provide strategic direction across content, digital, events, campaigns, and partner activities.

   Serve as the senior regional marketing representative to Sales, Product, Alliances, and Global Marketing.

   Oversee digital marketing across paid media, SEO, social, email, website experience, and analytics to drive awareness, engagement, and conversion. Localise and adapt global digital strategies for regional use; ensure performance optimisation and experimentation. Govern the website experience, landing pages, and digital user journeys to accelerate pipeline generation.

2. Demand Generation & Integrated Marketing Execution

   Lead multi‑channel demand generation programs including digital campaigns, account-based marketing, email marketing, and field-support initiatives. Ensure messaging consistency and develop relevant content, storytelling, and sales-enablement materials. Partner with commercial and operational teams to ensure effective activation across markets.

3. Events & Customer Activation

   Own the events strategy including industry conferences, tradeshows, webinars, and local customer engagements. Ensure events contribute directly to demand generation targets and deliver measurable ROI.

4. BD/Partner & Alliance Marketing Leadership

   Guide joint go‑to‑market strategies with priority partners and alliances, ensuring strong value propositions and campaign execution. Oversee partner pipeline contribution, co‑branded content, partner communications, and partner-related events.

5. Metrics, Reporting & Performance Management

   Define and track key marketing KPIs for demand generation, digital performance, pipeline contribution, and event ROI. Establish dashboards and provide regular reporting to leadership and global teams. Drive a culture of data-driven decision-making, continuous optimisation, and marketing discipline.

Qualifications & Experience

10+ years in B2B marketing leadership, ideally within data center, cloud, or technology infrastructure sectors. Strong capability in strategic planning, lead generation, digital marketing, and performance analytics. Demonstrated success delivering measurable pipeline impact through integrated marketing. Experience influencing senior stakeholders across global organisations.

Strong analytical mindset with proficiency in marketing technologies (e.g., Salesforce, Marketo, analytics tools).

Success Measures

Growth in marketing-sourced and influenced pipeline. Improvements in digital performance and website conversion rates. Clear, measurable campaign and event ROI. Effective alignment with sales, pan-European marketing, and BD/partner organisations. High marketing operational discipline with consistent tracking, reporting, and optimisation.

Why Join Us?

• Work in a mission-critical, high-tech environment
• Be part of a collaborative and skilled technical team
• Opportunities for professional growth and continuous learning
• Contribute to the reliability of essential digital infrastructure