Head of Marketing

At Alcon we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here you’ll be recognized for your commitment and contributions and see your career like never before.

Together we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse talented people to join Alcon.

As Head of Marketing Surgical supporting our Surgical Marketing organization , you will be trusted to shape strategic product direction and drive brand performance for a key product line. A typical day will include:

• Collaborating with cross‑functional partners including Product Development, Sales, and Professional Education to solve complex market and customer challenges
• Leading the development and execution of short‑ and long‑range strategic plans for a defined surgical product portfolio
• Conducting competitive analysis and market research to evaluate product viability, customer behavior, and professional audience needs
• Directing downstream marketing initiatives including launch planning, demand creation, brand positioning, and marketing material development
• Guiding product lifecycle decisions by assessing brand performance, identifying enhancement opportunities, and recommending product improvements based on customer and sales‑force insights

WHAT YOU'LL BRING TO ALCON

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field (MBA or advanced degree preferred)
• Significant experience (typically 10 years) in product marketing, brand management, or related commercial roles
• Proven success leading product strategy, launches, and lifecycle management ideally within medical devices, healthcare, or similarly regulated industries
• Expertise in market analysis, segmentation, and competitive assessment
• Strong command of downstream marketing strategy, product positioning, and demand generation
• Ability to interpret medical, clinical, and technical product information
• Financial acumen to forecast, plan budgets, and evaluate product profitability
• Strategic thinker with a bias for action and measurable impact
• Collaborative leader who builds trust across cross‑functional teams
• Customer‑centric mindset with strong communication and influencing skills
• Data‑driven decisionmaker who thrives in a fast‑paced, innovative environment

HOW YOU CAN THRIVE AT ALCON

• Lead with autonomy in shaping the strategic direction of a high‑visibility product line
• Work on meaningful, challenging initiatives that directly impact patient outcomes and global eye health
• Join a supportive, inclusive team environment with opportunities for career growth and leadership development

Alcon Careers
See your impact at Current Alcon Employee/Contingent Worker

Required Experience: Director

Key Skills
Digital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Customer Acquisition, Multichannel Marketing, Affiliate Marketing, Team Management, Public Speaking, Lead Generation

Employment Type: Full‑Time
Experience: years
Vacancy: 1

Head of Marketing • Milan, Lombardy, Italy

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