Head of Marketing & Growth

Who We Are

Always Friday is an AI-powered marketplace that makes booking, managing, and loving corporate retreats effortless.
Already trusted by top companies in Italy, we’re now entering our next phase of expansion.
We’re a small but hungry team - and we’re looking for someone who wants to build with us , not just work for us.

Who We’re Looking For

We’re shifting from an outbound-heavy approach to building our first real inbound growth engine and we’re looking for someone to lead that transformation. This role is about building a predictable pipeline by setting a sharp positioning, crafting a compelling narrative, and activating the right channels.

In the first few months, your focus will be on conducting in-depth research, gathering customer insights, and testing messaging and value propositions. The goal is to identify a positioning that resonates, converts, and gets us to product-market fit quickly. From there, you'll scale the engine, content, SEO, paid, and partnerships with speed and clarity.

Compiti

You will:

• Design positioning & messaging, nail our UVP, tone of voice, and ensure every touch-point reflects them.
• Build inbound from 0 → 1 – design and validate the first inbound plays (content, SEO, paid, PR, partnerships), launch rapid tests, scale what proves ROI.
• Own growth experiments, set hypotheses, run sprints, measure impact, iterate fast.
• Upgrade commercial collaterals, refresh website, decks, and landings so the story converts.
• Orchestrate specialists, brief, select, and manage freelancers/agencies to go deep where needed.
• Report what matters, keep CAC, conversion, and pipeline health crystal-clear for the team.
• Be measured on 2 KPIs: drive qualified traffic; convert the traffic (leads) into opportunities.

Success = a crisp positioning the market remembers and an inbound engine that brings qualified leads on autopilot.

Requisiti

Requirements

• 3–5 years in B2B SaaS or marketplace (preferably) marketing/growth, where you personally built channels from scratch.
• Proven chops in positioning/Go-to-Market projects and inbound playbooks.
• Hands-on with SEO, content, Google & Meta Ads—and you know when to outsource for depth.
• Data-driven: attribution models, GA4/Amplitude, funnel & cohort analysis are daily tools.
• Bias for action & ownership: rapid testing, no waiting for permission, full accountability on numbers.
• Comfortable being regularly on-site in Milano with generous remote-days flexibility.

Vantaggi

What We Offer

• Real ownership: you’ll define the strategy, run the experiments, and own the results. Full autonomy, full accountability.
• Lean, ambitious team: you’ll work with a crew of people who genuinely care and trust each other. Direct access to founders and zero politics.
• A place to do your best work: just a clear mission, lots of freedom, and all the possibilities to make an impact.

Compensation Plan

• RAL 50K-65K
• Stock options
• Remote working days policy
• Buoni pasto (meal vouchers)