Head of Marketing & Growth

Who We Are

Always Friday is an AI-powered marketplace that makes booking, managing, and loving corporate retreats effortless.

Already trusted by top companies in Italy, we’re now entering our next phase of expansion.

We’re a small but hungry team - and we’re looking for someone who wants to build with us, not just work for us.

Who We’re Looking For

We’re shifting from an outbound-heavy approach to building our first real inbound growth engine, and we’re looking for someone to lead that transformation. This role involves building a predictable pipeline by setting a clear positioning, crafting a compelling narrative, and activating the right channels.

In the initial months, your focus will be on conducting in-depth research, gathering customer insights, and testing messaging and value propositions. The goal is to identify a positioning that resonates, converts, and accelerates our path to product-market fit. Subsequently, you'll scale the engine, content, SEO, paid campaigns, and partnerships with speed and clarity.

Responsibilities

• Design positioning & messaging, define our UVP, tone of voice, and ensure every touchpoint reflects them.
• Build inbound channels from scratch: design and validate inbound strategies (content, SEO, paid ads, PR, partnerships), launch rapid tests, and scale successful initiatives.
• Manage growth experiments: set hypotheses, run sprints, measure impact, and iterate quickly.
• Enhance commercial collateral: update website, decks, and landing pages to improve conversion.
• Coordinate specialists, brief, select, and manage freelancers or agencies to deepen efforts where needed.
• Report key metrics: keep CAC, conversion rates, and pipeline health transparent for the team.
• Measure success through two KPIs: driving qualified traffic and converting that traffic into opportunities.

Success means establishing a memorable market positioning and an inbound engine that generates qualified leads automatically.

Requirements

• 3–5 years experience in B2B SaaS or marketplace marketing/growth, with a track record of building channels from scratch.
• Proven expertise in positioning, go-to-market strategies, and inbound playbooks.
• Hands-on experience with SEO, content creation, Google & Meta Ads, and knowing when to outsource for expertise.
• Data-driven mindset: familiarity with attribution models, GA4/Amplitude, funnel & cohort analysis.
• Bias for action & ownership: rapid testing, autonomous decision-making, full accountability for results.
• Comfortable working on-site in Milano with flexible remote days.

What We Offer

• Ownership: define strategy, run experiments, and own results with full autonomy and accountability.
• Lean, ambitious team: work with a caring, trusting crew, direct access to founders, and no politics.
• Impactful work environment: clear mission, freedom, and opportunities to make a difference.

Compensation

• RAL 50K-65K
• Stock options
• Remote work policy
• Meal vouchers