Head of Franchise Lung

Overview

Head of Franchise Lung – in Italy. You will play a leading role in our Oncology Business Unit, being responsible for the development and execution of brand vision and strategy, working in close collaboration with internal and external stakeholders.

At AstraZeneca, we believe in the potential of our people and will develop you beyond what you thought possible. We make the most of your skills and passion by actively supporting you to see what you can achieve, no matter where you start with us.

We are committed to advancing the science of oncology to deliver life-changing medicines to patients most in need. With a combination-focused pipeline that exploits the power of four scientific platforms to help address unmet clinical needs in a host of cancers, we are motivated by a dedication to scientific discovery and collaboration that will one day help eliminate cancer as a cause of death.

Responsibilities

• Reporting to the Vice President of the Business Unit Oncology.
• Responsible for marketing and strategic plans, sales results and competitive performance in Italy for the Franchise.
• Primary responsibility for marketing activities of assigned products to support company objectives.
• Develop and implement strategies to transform the treatment of Lung cancer.
• Lead development of brand strategy.
• Lead and support implementation of diagnostic testing.
• Define Franchise strategy through cross-functional brand plan process, considering Company and Product objectives.
• Lead cross-functional Product Business Team to guarantee effective implementation and monitoring of Brand plan actions.
• Work closely with sales leaders to identify opportunities and issues.
• Ensure effective product communication, promotional supports and marketing plan implementation to reach sales objectives and margins, including market access considerations.
• Monitor market analysis (scenarios, trends, competitors) and track product perception (quantitative and qualitative).
• Drive innovation in the business by identifying and implementing innovative approaches and marketing channels.
• Maintain and develop relationships with KOLs and with HQ for Global projects.

Qualifications

• Bachelor’s Degree; MBA preferred.
• 8–10 years of experience in the pharmaceutical and/or health care industry with proven Sales and Marketing experience.
• Oncology expertise.
• Experience in launching new products.
• Ability to coach, mentor and develop staff.
• Demonstrated success leading across functional teams.
• Strategic in approach with a strong focus on results.
• Ability to analyze and interpret complex market and financial data.
• Entrepreneurial spirit and courage in decision making; innovative mindset.
• Experience working in an alliance; leading at scale.
• Italian and English language fluency.

Preferred Requirements

• Knowledge of the Italian Healthcare system.
• Market Access experience/knowledge.

About the role

Head of Franchise Lung in Italy; you will contribute to our vision of leaving no patients behind and improve clinical outcomes for thousands of people, by developing and executing brand strategy in collaboration with internal and external stakeholders.