Head of Ecommerce

ABOUT US

Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!

Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the dedicated ghd R&D laboratories in Cambridge, ghd tools deliver safer for hair heat styling and have become an essential part of the daily lives of professional hair stylists and consumers globally.

A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The award-winning ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.

Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!

ROLE OVERVIEW

We are looking for an experienced and results-driven Head of Ecommerce to lead and accelerate the growth of our Direct-to-Consumer business. This role will have full ownership of Ecommerce turnover and profitability, defining the strategic direction and ensuring operational excellence of ghdhair.com. The Head of Ecommerce will lead a team of two dedicated Ecommerce professionals and play a pivotal role in driving sustainable digital growth, ensuring strong commercial performance, brand consistency, and seamless execution. The role has the potential to evolve in scope, including ownership of the Ecommerce marketplace channel, with the opportunity to take on full management of the Digital Department. A solid understanding of the broader digital ecosystem — including performance marketing, CRM, and digital analytics — is considered a strong advantage.

JOB ROLE AND RESPONSIBILITIES

Ecommerce Strategy & Commercial Ownership

• Full accountability for Ecommerce turnover, margins, and profitability targets
• Definition and execution of strategic, commercial, and operational plans
• Development and management of the digital activation and promotional calendar
• Demand planning, forecasting, and close alignment with Operations to ensure stock availability
• Ongoing market analysis and competitor benchmarking to identify growth opportunities

Website Management & Conversion Optimization

• End-to-end management of ghdhair.com (homepage, category pages, PDPs, promotions, product launches)
• Continuous performance analysis and testing (CRO) to improve conversion rate and customer journey
• Close collaboration with Digital Marketing to optimize traffic quality, ROAS, and overall profitability
• KPI monitoring and structured weekly/monthly performance reporting

Leadership & Cross-Functional Collaboration

• Direct management, coaching, and development of a team of two Ecommerce specialists
• Coordination with Digital Marketing, PR, Social, and Influencer teams to ensure fully integrated campaigns
• Alignment with HQ on performance tracking, digital roadmap, and implementation of best practices

KEY SKILLS & EXPERIENCE

• 6–8+ years of experience in Ecommerce or Digital Business roles
• Strong experience in DTC Ecommerce management (strategy and hands-on execution)
• Proven experience in team coordination and leadership
• Strong analytical mindset with excellent knowledge of digital analytics tools
• Excellent English (written and spoken)

What we offer:

A dynamic environment in a fast-growing company;

Training : We support everyone's professional growth and believe in lifelong learning;

Personal Pc and smartphone;

Welfare package including ticket restaurant and integrative health care

Accountability : we have a performance system based on individual targets, set year by year;

Smart working : 6 days per month of smart working

Alternative Fridays to end the week in a fun way

VALUES

We at ghd are proudly committed to our Company Values, and aim to attract and retain employees who live our Values.

Collaborative – We work together to create the extraordinary.

Creative – We foster creativity & excellence to create value for our brands and business.

Courageous - We are agile, entrepreneurial & we own our future

Connected - We stay connected and ensure we are always consumer first.

Committed - We are responsible for our impact on other & the planet.

Have a good day, every day with ghd.

We’re passionate about innovation, not only in our products, but working to constantly innovate our place of work, creating an inclusive workplace that promotes and values diversity. Companies that are diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be better companies. More importantly, creating an environment where everyone, from any background, can do their best work is the right thing to do.