Head of Content Strategy

We are a global Innovation Factory that integrates strategy, design, and technology, supporting companies' growth from vision to execution in a "Purple way".
We help organizations implement new business models, technology roadmaps, digital strategies, and products, leveraging our B2B software assets.

We firmly believe that people are the real energy that drives innovation. The brightest solutions emerge only from the unique combination of technology, human ingenuity, and future vision.
Being part of GELLIFY means joining the Purple People, a team driven by resourcefulness, collaboration, and continuous improvement.

We are 260+ GELLIFYers, with 6 offices worldwide, from Italy to Spain to the Middle East.
Want to explore the new frontiers of technology, innovation, and digitalization? Join us and let’s start this journey together!

Let's make the world more Purple!

As Head of Content Strategy

You will lead the strategic direction, creation and management of content across all communication channels — driving engagement, supporting business growth, and ensuring a consistent brand narrative in both B2B and B2C contexts.

Key Responsibilities

• Lead the Content Strategy team as the main content strategist, reporting directly to the Digital Engagement Team Manager, and play a key role in supporting new business initiatives and ensuring outstanding client satisfaction.
  • Act as the primary point of contact for all content‑related functions, both internally and externally.
  • Develop and implement comprehensive communication strategies, grounded in a deep understanding of the evolving media landscape and digital ecosystems.
  • Oversee the evaluation and optimization of CMS platforms, recommending enhancements to improve content delivery and operational efficiency.
  • Collaborate cross‑functionally with UX/UI, Marketing, Product, Sales, IT, Creative Design and Development teams to design and deliver customer‑centric content experiences.
  • Contribute from the early stages of strategic digital projects, transforming business objectives and user insights into clear, actionable content requirements.
  • Guarantee the quality, consistency, and coherence of storytelling across all clients’ touchpoints, supporting the design of seamless user journeys and customer flows.
  • Monitor and analyze performance metrics and user behavior to identify opportunities, refine strategies, and drive data‑informed improvements.
  • Provide leadership, guidance, and mentorship to senior and junior team members, acting as a reference point for best practices in content and communication strategy.
  • Manage content‑related activities, overseeing team staffing, creating roadmaps and monitoring the quality of each deliverable.

Qualifications & Skills

• Proven experience in content strategy and communication, with a solid background in both B2B and B2C environments.
  • Strong understanding of digital marketing channels, content performance metrics, and emerging trends in media and technology.
  • Hands‑on experience with content management systems (CMS) and digital publishing tools.
  • Excellent communication, storytelling, and leadership skills, with the ability to align multiple stakeholders around a shared content vision.
  • Strategic thinker with a data‑driven mindset, capable of translating insights into actionable plans that deliver measurable impact.
  • Knolwedge of project management best practices and tools
  A creative and, at the same time, analytical mind, able in breaking down problems to find effective solutions

Location: Casalecchio Di Reno (BO) or Milan, smartworking

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