Head of Content & Social Media Strategy

Brand Narrative Lead – Conte Diamonds

Conte Diamonds is a leading jeweller where quality, design and value guide every choice. We are in a crucial phase of evolution, strengthening brand positioning, launching new lines and defining distinctive communication.

We seek a senior professional to take charge of the brand narrative. This is not an executive social media manager, but a content strategist capable of transforming product values and aesthetics into a narrative that generates desire and relationship.

Responsibilities

• Define and safeguard the narrative architecture of Conte Diamonds, developing a proprietary Tone of Voice.
• Design and manage the omnichannel editorial plan (Instagram, TikTok, LinkedIn, Blog, Newsletter), aligning always‑on content flows with launch peaks and physical events.
• Develop creative concepts for collections and take production of assets (copywriting, video reel, photo, teaser) ensuring high aesthetic output.
• Preside daily on channels and interactions (comments, DM), turning customer care into a loyalty experience consistent with luxury elegance.
• Monitor KPIs (engagement, growth, sentiment) and interpret insights to refine strategy in real time, aligning with commercial objectives.

Ideal Profile

• 6–10 years of experience in strategic Content & Social Media roles.
• Experience in luxury brands, fashion, beauty, jewellery or premium lifestyle.
• High‑level brand and product storytelling.
• Editorial and creative copywriting.
• Knowledge of contemporary social languages and formats.
• Capability to work with agencies, creatives, photographers and videomakers.
• Strong aesthetic sensitivity and attention to detail.

What We Offer

• Permanent full‑time employment with a salary up to €60,000.
• Performance bonus to be discussed at interview.
• €8 restaurant ticket.
• Choice of iMac or alternative.
• One paid holiday for birthday.

Equal Opportunity Statement

This announcement is addressed to all sexes, in accordance with laws 903/77 and 125/91, and to people of all ages and nationalities, in accordance with legal decrees 215/03 and 216/03.

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